Life — March 14, 1895 — page 17: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

emoine Natural Champagne AS SUPPLIED TO H.LM. the late Emperor Frederick of Germany. HLM, the Empress Frederick of Germany. ‘H.R.H, the Priace of Wales, H.R.H, the Doki York, p H.R.H, the Princess Lov‘se, H.R.H. the Duke of Edioburg, H.R.H, Prince Henry of Bate tenberg, HLR.H, the Duke of Teck, and ‘THE HOUSE OF COMMONS. 4 for pamphlet of Euro- R 3 fac-eimile testimonials re . to. G. F. Heublein & Bro. Agents for United States, ‘89 Broadway, N.Y.City. THE ORIGINAL Pepsin Gum CAUTION. —See that the name Beeman |s on each ‘wrapper. The Perfection of hewing Gum And a Delisises Bemody for Ey and Ses Sickness, © Send Sc, forsample package. Boom: Chemical Co. 93 Lake Gt, Clevelsad, 0. OF EXPERIENCE MAN LEARNS THE 1S BEST QUALIFIED TO TEACH. EVERY HUMAN IMONY TO THIS FACT. Daniel Webster, the greatest man cradled on New England soil in any century, at the goal of his career, looking backward and remembering his own exper- ience, thus advised Robert C. Winthrop, then at the very threshold of that public life which sheds such im- perishable lustre on his name. “ Winthrop, if | were as young as you are, and just beginning my’ Congressional career, | would adopt a different course from that which we are all pursuing in regard to speeches. “Thave lost my faith in long, labored efforts, to be printed a week after their delivery, and to be scattered over the country in pamphlets which nobody ever reads, I would speak short and often. I would take some part in every important discussion, and I would pre- pare every word which I proposed’ to say, and write it out beforehand, so as to give a copy to the reporters the moment I sat’down. In this way the next morn- ing’s paper would let my constituents and the country see and read precisely what I had said.” * Can this advice not be given with equal emphasis in relation to advertising ? If the great orator makes one mighty effort on some stated occasion and then lapses into silence, he is lost in the swift tide of events the remainder of the time. Heard often, he is constantly the public thought. So, if the merchant has one and display and does nothing the rest of the year, or Gnly appears in print occasionally, people forget and turn elsewhere the rest of the year. But let the daily columns proclaim his bargains in an attractive and wel manner, and the tide of trade to his counters is aseless in its flow, It is never permitted to ebb; is ized with constant success, ‘As Webster said to Winthrop, ** Speak, speak,” we say to business men, “Advertise, advertise.” Be heard often in the right places and thousands of readers will come your daily audience, never forgetting when to ADVERTISE: IT Pays. It has helped make the “merchant princes of our land, as oratory has pro- claimed its foremost statesman, 7 PETTINGILL & CO., Newspaper Advertising Agency, ree Mutual Keverve Bldg., SS. NEW YORK CIT! From La Caricature, AL DIT ET REDIT AU CONSEIL MUNICIPAL. POURQUOI FAIRE, UNE? BINLIOTHEQUE ? $$ DES LIVRES,’ NOUS AUTRES, VoYoNS ?” “ BIEN SUR, NO! “ TANDIS QU'UN ABATTOIR! CAR ENFIN, VOUS MANGEZ, NOUS MANGFONS!” “ BIEN SUR, NOUS MANGEONS!"" ; Gostumers. our Grade Mark quarantees Correct Style & Perfect Fit. ¢ Costumes for Equestrian , Golfing , Cycling, Yachting, Carriage Street & Evening, Wear. ‘ 39 & 41-WEST 230 STREET, NEW YORK.