Judge, 1928-10-20 · page 35 of 36
Judge — October 20, 1928 — page 35: what you’re looking at
What you’re looking at
This is primarily a **ginger ale advertisement**, not political satire, though it uses an illustrative narrative to market the product. The image depicts a **ginger-growing competition in Kingston, Jamaica**, sponsored by Canada Dry in 1923 (approximately). The illustration shows colonial-era officials and Jamaican farmers gathered around a competition announcement board—depicting what the company presents as evidence of their commitment to sourcing "the best ginger grown in Jamaica." The advertisement argues that Canada Dry's superiority stems from rigorous quality control: careful sourcing, precise blending, and a "secret method of carbonation." Notably, it emphasizes the product contains **no capsicum (red pepper)**, positioning this as a refinement over competitor brands that apparently did include it. The tone reflects early-20th-century imperial commerce: Canada Dry sources premium ingredients from Jamaica, a British Caribbean colony, positioning themselves as discriminating and scientifically rigorous—qualities associated with respectability and medical endorsement at the time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Canada Dry” buys a large part of grown in Jamaica Hap you been in Kingston, Jamaica, B. W. L., two years ago, your eye would have been caught by g green posters printed in black type. “This is what you would have read: Ginger-growing com- petition, arranged by the Jamaica A gri- culture Society, for prizes offered by Canada Dry Ginger Ale, Incorporated. ‘The day for awarding the prizes for the best 2% chains of ginger was a gala event in Kingston. His Honor the Custos of the Parish opened the Agri- cultural Show. The whole island turned out to see and bz seen. Photo- uraphs appeared in the daily papers of ingston, And many crowded about the stalls where the specially grown for “Canada Dry” as displayed. Th ning of a ginger competition in an island 80 miles south of Cuba, far off in the Caribbean Sea, is simply this: to pro- duce a better, finer ginger GINGER GROWING | COMPETITION } JAMAICA AGRICULTURE SOCIETY Se conorriens SO CT AN IMPORTANT EVENT, KINGSTON, JAMAICA, B.W.1. S~_9 ale for you. It is typical of the exacting methods which “Canada Dry” employs. The finest quality of Jamaica ginger and other pure ingredients are used. No capsicum (red pepper) in “Canada Dry” It is blended and balanced in exact proportions. Those proportions are carefully watched and tested to see that they never vary. The purity of “Canada Dry” is a matter of hourly examina- tion in the laboratory. By means of a secret method of carbonation, “Canada Dry” is always uniform in charging. There is no capsicum (red pepper) in “Canada Dry.” Consequently, it does not bite the tongue, nor leave an unpleasant after-effect. Its pure, mild ginger gives it a delightful allure and subtlety of flavor and it is actually good for you. In fact, many leading medical authorities recommend it. Do not won- der at the marvelous fl and distine- tion of “ Dry.” Simply remem- ber that they are the result of methods so painstaking tha at no other ginger ale approaches “Canada Dry" in quality, A fine old ginger ale ts the result Serve it for dinner tonight and offer a glass when good friends come to call. Drink it at luncheon or in the after- noon when you entertain. Order it when you dine out. You'll never know how good: ginger ale can be until you drink “Canada Dry.” ‘CANADA DRY’ The Champagne of Ginger Ales Extract imported from C Canada Dry Ginger Ab jada and bottled in the U Incorporated, 28 W. 43rd St... S.A. by New York, N.Y. ; McLaughlin Limited, Established 1890. comicbooks.com