Judge — October 20, 1928 — page 36: what you’re looking at

What you’re looking at

This is a **Lucky Strike cigarette advertisement**, not political satire. The page features a testimonial from **Tex Rickard**, identified as a "World Famous Sports Promoter" (he was a legendary boxing promoter). The ad claims Lucky Strikes are "toasted" and therefore cause "No Throat Irritation No Cough"—marketing the product as gentler than competitors. Rickard's endorsement lends credibility: if a prominent public figure smokes them without throat problems, consumers should trust the brand. This reflects 1928 advertising practices when health claims were unregulated and celebrity endorsements were common. The irony for modern readers is the casual promotion of cigarettes as a health product, before tobacco's dangers were publicly acknowledged.