Judge — October 20, 1928 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The silly giraffe The Man Who Made Advertising Famous “My father,” said J. Wilpert Cartwheel, universally hailed as Th Man Behind the Pun, “mined all his own floor oil and carbon remover out of the nearby mountains, grew his own beard, and raised his own cain, So you can readily sce that up to my fourteenth birthday I had never seen a manufactured article! “From the age of three months, however, undaunted by the handi- cap of my environment, I used to sit by the hour on the old picket fence under the apple tree and dream of the future. Indeed, it was while sitting by that hour one day that I contrived the slogan which has since borne into the hearts of thousands the fa- mous Dookist Apple: ‘It’s @ Peach!’ “Here! Look over my scrap- book! On these first pages you witness my maiden — sucesses. ‘THE NIA ALARM CLOCK: all Telll”. ss ‘WALK - ABOUT WALKING SHOES: Take a Trip in 1 ‘DR. SCRU hem!’ ‘'S NEW- —Lustick Buartrer UFF BREAKFAST FOOD: Like a Wart—It Grows on You’ «++ You will note that in these carly triumphs the pun, salient in all my later achievements, does not appear. This is because I realized that in that primordial stage of slogan history the Amer- ican public was not yet ready for the pun. But here!—ah, feast upon this gem of a more disce ing period! ‘MRS, PARS SPIFFY-JIFFY REA - HEAT-AND-E/ SOUP: A Soupreme Triumph!’ And this! ‘THE PONCE D LEON FOU AIN PEN OF YOUTH: The Write Pen for School-Chil- dren!’ And th ! ‘THE INSIDIOUS ID IN- SECT INTIMIDATOR: Bugs Moth Flea!’ And here—ah, here is what I consider my coup de | i zht punnery, this e¢ for THE PERU PRODUCTS CO., of Peru, Ili- nois! ‘Our Products Are Best— Let Us Peruve It to You!” “Read on! ‘PRESTO PRE- | PARED PRUNE Plum De- licious!”? . . . ‘SALUBRIOUS SALAD SAU Your Salad Needs for Perfection!’ ... Here you sce some of the service I have rendered _ profess: Pass judgment upon this of the PAINLESS DENTIST! ‘4 Treatment in Store for You!’ And this, the song of THE MASTER CHI- ROPODIST! ‘No Feat Too Big for Him! “But you go! before upon my genius at its apex! The piéce de résistance that you sce upon this page was my gift of gratitude to the fly paper concern which gave me my start! ‘There Are No Flies on Catchum Fly Paper!’ ” —VJaguita more ir, the enemy are as thick as Then shell them, idiot !" —Avssie, Sydney The great half-back is nevertheless an obedient son and fol- lowed his mother’s instructions when it rained. | e 8 EDWARD LANGER PEINTING CO., INC., JAMAICA, M. ¥ comicbooks.com LOPE n the TM TAT