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Judge, 1927-08-27 · page 28 of 36

Judge — August 27, 1927 — page 28: what you’re looking at

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Judge — August 27, 1927 — page 28: Judge, 1927-08-27

What you’re looking at

This page mixes advertisements with short humorous pieces typical of early 20th-century satirical magazines. **Main Content:** A fictional letter praising "Silver King Fizz" mixer (an advertisement disguised as reader mail—a common advertising technique). The writer, identifying himself as "an epicurean drinker," enthusiastically endorses the product for mixing drinks. **Story "Going Away":** A domestic humor piece where a husband and wife scrimp and save for a vacation, only to discover they're still $500 short. The wife's solution: she finds an advertisement for a face-lifting procedure costing exactly $500 and offers to skip it so they can go to the seashore instead—an ironic commentary on vanity versus marital priorities. **Other Content:** Period advertisements for matchbook sales, nail clippers, and bitters; brief humorous poems about love and marital discord. The satire targets consumer culture and the emerging advertising industry's persuasive power over domestic decision-making.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

e e Gentlemen: Tam an epicurean drinker—always was wedded to Tom Collins; but my present suply of —???— balked at my every effort at blending. @, Then Jim told me of SILVER KING FIZZ —no fussing, no shaking, just add and drink. @, You're right — it’s a marvelous mixer! It gives drinking the finesse of by-gone days. It works almost un- believable wonders to the taste of your —???— and makes it smoother, milder, older — and exhilarating. Keep up the good work. Yours truly, 99 S. h-h-b-» sp-b-b-h SILVER KING FIZZ That Marvelous Mixer Earn Big Money selling Diamond Monogram Book Matches. Latest craze. Everybody wants them. Easy to sell. Beautiful three let- ter monogram or any three initials. Four rich color com- binations. Keep cash deposit ey a3 yourcommission. Samples free. Does not cost youacent tostart this profitable business, Allorspare time. No bulky samples to carry. No demonstrations. Simply show them. They sell themselves. Men and women... write at once fordetailsand begin to earn the easiest money you ever made. .THE DIAMOND MATCH CO., Dept. 15, Springfield, Mass, v Well-Groomed e ’ Leaders of Men Have well-kept nails always. They carry Gem to trim, file and clean busy fingertips. any time, anywhere. Gem Jr. (35c) attaches to watch chain or key ring. Gem (S0c). re of sent postpaid by Cellarette, side-board or ocean steamer mplete without Abbott's Bitters. Aids digestion. Sample by mail 25 cts. CL W. Abbott’ & Co., Baltimore, Md. Going Away (Continued from page 21) studded harness that her mistress greatly admired in a dog shop. Eighteen dollars saved right there. Poor Vivi And yet, after all, she shares our va why shouldn't she contribute? Thus we go on saving. It be- comes a game, searching tl papers to find alluring advertisi ments of things which we deter- mine to do without. And _ th amount of each saving is put in the little book. Next month we start, to spend six weeks at the seashore, al- though only yesterday we dis covered that, even with all our deprivations, we were five hun- dred dollars short of what we needed. The situation was saved, as such things so often are, by woman’s wit. My wife seized a newspaper and searched it anx- iously. Suddenly she dashed to the mirror, and stared intently at her reflection. Then, with an ex- clamation of triumph, she turned to me. “Oswald!” she said; and who can blame her—for that is my name ‘Oswald, my face needs lifting badly!” My wife thrust an advertise- ment under my nose. I read it: a beauty doctor offered “to lift any face for five hundred dol- Jars”! What a coinciden just the five hundred dollars we needed. We hugged each other in our happiness. “LI go without it,” murmured my wife. Brave little helpmeet! And that was that. And yet, strange as it may seem, when it really comes to drawing out this which we have so carefully saved, it makes an amazing hole in my bank account. But what would it have been without our economies? Some day, when I have time, I am going into the study of domestic economy even Assurance Be assured, I would not say it, If I did not know it true; Take it to your heart, and weigh it— I love no one else but you. Mildred, Mary, Eve and Ella, Ethel, Betty, Gertrude, Sue, Mabel, Myrtle, Stella Never doubted — why should you? ; —Lonpon Opinion Tue Disricurep Oxe—Still, ~ it’s me own fault really. I let ’er go down to the seashore for a week to recruit ’er strength! —Hvenorist 26 comicbooks.com