Judge, 1926-05-08 · page 12 of 36
Judge — May 8, 1926 — page 12: what you’re looking at
What you’re looking at
# Explanation for Modern Readers This page contains two distinct pieces: **The Fatima Cigarette Advertisement** (top left): A visual joke suggesting that Fatima Turkish cigarettes cost more than competitors, but men willingly pay the premium because they genuinely enjoy them better. The elephant imagery is unclear but appears decorative to the product branding. **"BE A YES-MAN!" Advertisement** (bottom left): A satirical recruitment ad mocking workplace yes-men—employees who uncritically agree with superiors. It humorously "recruits" 10,000 such people needed in the motion picture industry, addressed to editors, managers, and executives. This satirizes corporate conformity and the lack of honest feedback in hierarchical workplaces. **"Memories of an Old Playgoer"** (right): A nostalgic theatre column recounting anecdotes about actor Maurice Barrymore and critic William Winter from the 1800s, contrasting earlier theatrical culture with contemporary (1910s) motion pictures, which the author defends against dismissive critics. The page reflects early 20th-century advertising and entertainment journalism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE SATURDAY EVENING POST ithout question it costs us more to make Fatima the retall price is likewise higher. But would men continue to pay more, do you think, except 'for genuinely increased enjoyment? annot be denied — they do continue BE A YES-MAN! 10,000 of them wanted in the Motion Picture Industry right now! Editors, Managers, Bank Presidents, Men of Affairs, cry for them! SEND NO MONEY FOR OUR COURSE IN YESSING Say It with Yesses YESSIR CO. YESTON, PA. NUMBER OF JUDGE Memories of an Old Playgoer (Continued from page 5) Maurice Barrymore in ‘Brown of Harvard,” at the Yonkers Stadium, July 4, 1812 World, immediately rushed out and sent her a telegram at newspaper rates. After the performance we all marched down to the Brevoort -where she was s| unharnessed the horses from her barouche and allowed her to pull us uptown, All this, of course, was before the days of moving pictures. me eynical crities are in the habit of criticizing the movies as being cf utterly no worth. These critics don’t know what they are talking about. The mo are worth a lot i » worth about $300,000 turday Evening Post in ving, ay to the advertising revenue. No sue! ticle as this one I am writing is complete without at les ample of the wit of Maurice B; close friend of mine. doubtless heard if you live in Mudburg, Ia., or Motzburg, Kan., where the majority of our readers liv was a great favorite of the ladies. I asked him one day why this was. Quick as a flash he replied, “I don’t know.” An- other excellent story that Maurice used to tell was of his t encounter with Frances Heenan. I wish I could remem- ber it. The famous critic, William Winter, I first met at Daly’s Theater one night back in the early Sixties. shown at the time asked Winter, we were close friends, what he thought of it. “A foul play!” he re- plied with some acerbity. “When will our low commercial managers cease to pollute our stage with such lascivious imported filth!” The next day Winter wrote an indignant five-column review of the play in the Tribune (he worked on space) point- (Continued on page 15) comicbooks.com