Judge, 1926-05-08 · page 11 of 36
Judge — May 8, 1926 — page 11: what you’re looking at
What you’re looking at
# Analysis This is a **satirical advertisement** for the fictional "One-Way Pewit Six" automobile, mocking both cars marketed to women and women drivers of the era. The humor targets: 1. **Gender stereotypes**: The ad addresses "girls" and emphasizes frivolous features (vanity case, 18 mirrors, dashboard lipstick, embroidery hoop on steering wheel) rather than mechanical performance—implying women drivers care only about appearance. 2. **Reckless driving stereotypes**: The satire suggests women drivers are incompetent and dangerous—the car can "go up curbs," park illegally in front of fire hydrants, go the wrong way on one-way streets, and "remove buttons from policemen's uniforms" (hitting them). The horn apologetically says "Oh, I beg your pardon!"—mocking supposed female politeness masking poor driving. 3. **Marketing absurdity**: By listing vanity items as car "features," Judge ridicules automobile advertising that condescends to female consumers. The joke assumes readers will recognize the exaggeration as criticism of both sexist car marketing and period anxieties about women drivers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tonaaac ate et pre \ panes Tren batho 1m APOLOGIES how Different the traffic looks from the inside of And, girls, when it CYhe RAt IRLS, you've got to get inside this car—grasp the wheel—and take it through a maze of traffic to appreciate its nimbleness. The One-Way Pewit Six will go up curbs at the slightest touch of the wheel and it is already famous for its accuracy in removing buttons from policemen’s uniforms. comes to parking, you can park the One-Way Pewit Six right in front of a fire hydrant without the slightest trouble. And as for going the wrong way on a one-way street, why, girls, there’s no car like it. Ask your nearest Pewit dealer for a demonstration. He was selected for his good looks. *Q98 The Special de Luxe Sport Model shown below 8 $9.91 f. 0. b. Yonkers Only the One-Way PEWIT SIX Offers All these Features Fully equipped Vanity Case. 18 Mirrors. Electric Grill. Go-light. | Dashboard Lipstick and Powder Puff. Embroidery Hoop on Steering Wheel. And the One-Way Pewit Six Horn that says: “Oh, I beg your pardon!” TComicbooks.com