Judge, 1924-08-30 · page 35 of 36
Judge — August 30, 1924 — page 35: what you’re looking at
What you’re looking at
This is an **advertisement/contest page**, not political satire. Judge magazine is soliciting reader submissions for creative, humorous "new uses" for their publication itself—a clever marketing strategy. The cartoon shows the example submission: using a copy of Judge magazine as fishing bait. The joke is that fish find the magazine so funny they "laugh themselves to death," making fishing effortless. It's self-deprecating humor promoting Judge's comedic content. The magazine offered $10 per accepted idea—substantial payment for the era—with professional illustration. This encouraged reader participation and engagement while cleverly advertising Judge's own wit and utility. The campaign positions the magazine as more than just entertainment: a genuinely practical household item with multiple applications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Suggestion by F. Hanley, New York City MAKES WONDERFUL BAIT! Just hook a copy of JUDGE to your line—the fish will come up and laugh themselves to death, and then all you need is a net $10 FOR EACH IDEA ACCEPTED JUDGE is not only a Gloom Chaser and Blues Blotter! It has just as many practical uses as any other Household Article! Above is a very good example. What's your suggestion? JUDGE will pay $10 for each one accepted and it will be illustrated by one of our Artists. Any number of suggestions may be submitted but none will be returned. SEND YOUR SUGGESTIONS TO THE “NEW USES EDITOR” OF JUDGE 627 West 43d Street, New York City comicbooks.com