Judge — August 30, 1924 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Just Glance at These Subjects from the Table of Contents of “The New Bookof Etiquette”’ ‘The earliest human relationship Instinct and Impuls The meaning of society Etiquette through the ages ‘The background of American manners The post-war reaction The newer trend ‘The value of good manners ‘The fetish of public opinion Wearing the mask of pretense Etiquette in a large city Etiquette in a small town The ethics of friendship How to introduce Who pays the fare? Overcoming timidity If you are sensitive Cards and titles Calling upon a young woman Invitations for every occasion ‘The secret of correct dress ‘The nursery Childhood and youth The promise of love The blossoming of love Marriage The bachelor and the bachelor girl New ways to entertain Travel etiquette Business etiquette —and a wealth of other fascinating subjects too numerous to mention! A Few Paragraphs Selected at Random “The new etiquette is too sensible to standardize the conduct of lovers, too sensible to attempt with rules to rob love of its joyous spontaneity, its quaint and beautiful discoveries . .. Rules and regulations for lovers would be like paper patterns for flowers.”’ “The brook that hums and dances over the pebbles is ‘shallow. The lake that stretches calm and silent without a ripple on its sur- faceisdeep. Inthe man who is calm, Poised and at ease we recognize power at rest.” “Slang can be colorful and expres- sive without being coarse, and since it adds a typical verve and piquan- cy to our talk, there is no reason why it should be condemned.” “She is becom- ing more and more familiar in Ameri- can society, this fearless bachelor girl who dares to defy the old tradi- tions and the time- worn conventions, We see her in fashionable restau- rants, on trains, at private dinners—everywhere. She ‘mixes’ well. She makes friends. Every- one likes her. And a fine new code of etiquette, a sensible new philosophy of conduct has grown up around her.” You’ll Enjoy It! Send For Your Set Today What Has Happened to the Old Maid ? HE has vanished! She has bobbed her hair and bought gay gowns. She has left her cat and her knitting and ventured into the business world. And she has emerged—the new bachelor girl, free, independent, untrammelled, mingling comfort- ably with men in business and in so- = cial life, giving par- iB ties, attending dances NEW BOOK iW) —a fascinating new personality. Conditions of life have changed, par- ticularly in the last five years, and the old-fashioned etiquette books are now quite useless. But here is a new kind of etiquette book written for 1925 people and based upon 1925 conditions of life. Lillian Eichler, author of the famous Book of Etiquette that has sold almost a million copies, has just completed an astonishing New Book of Etiquette based—not upon old, outworn traditions—but upon a simple new philosophy of com- monsense. It is the only work of its kind—new, different, a little daring. The author quotes excerpts from letters she has received from all* over the world. Special First-Edition Offer Send No Money Let us have your name and address on this coupon. We will forward at once a first-edition copy of the New Book of Etiquette, complete in two attractive volumes, richly illustrated. When it ar- rives give the postman only $1.98 plus delivery charges in full payment, with our guarantee that this purchase price will be refunded any time within 5 days if you so desire. The New Book of Etiquette must delight you, or you get your money back. We want you to be the judge. Please clip and mail this coupon TODAY. Nelson Doubleday, Inc., Dept. 638; Garden City, New York. | peelekelglialeielictedet delat atetstd NELSON DOUBLEDAY, Inc., Il Dept. 638, Garden City,N. Y. 1,,,Send_ me the attractive, illustrated. first-edition of “The New Book of Etiquette.” by Lillian Eichler. I 1 will give the postman only. $1.98 (nlus few cents delivery 1 charges), for this set, which’ would ordinarily ell ‘for 50. Tam entitled to read and examine it for 5 (judge it for myself, returning it within that time wish and having my money refunded. My judgment is 1 to be final. the beautiful full-leather binding at ' 1 Check this square if you want these books with Oo $2.98 with I~ same return privilege. ' with" order, Leather binding, outelde (Orders from outside the U. S. are pay bh Bu cash * with order) ou PRESS OF WILLIAM GREEN, NEW YORK, XUM comicbooks.com