Judge, 1923-11-17 · page 37 of 44
Judge — November 17, 1923 — page 37: what you’re looking at
What you’re looking at
This page from *Judge* magazine is primarily **advertising with light satirical framing**. The main cartoon shows two men in Torkis Underwear, with dialogue about a party invitation saying "come as I am"—a gentle joke about comfortable underwear. The "Famous Sayings of Famous Ad Men" section parodies well-known historical quotes (Napoleon, Wrigley's gum slogan, etc.) repurposed as advertising industry humor—mocking how aggressive ad men are about acquiring accounts and promoting their work. The bulk of the page is **paid advertising**: Sapp Soap, Peter's Pink Perfumed Pills, diamond rings on credit (Baer Bros.), typewriters, and Egypt's Magic products. These ads use exaggerated claims and alliteration typical of early 20th-century marketing. The small anecdote at bottom jokes that an advertising artist's model's face is "plastered all over the country"—commentary on how omnipresent advertising has become. The page reflects how *Judge* monetized itself through advertiser-friendly content, blending satire with commercial copy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
These gentlemen wear Toriis UNDERWEAR. “Are you going to Betty’s party to-night?” “Yes, I just got an invite telling me to come as I am!” Famous Sayings of Famous Ad Men *LL PLACE a girdle of billboards ’round the earth!” “You may fire when ready, Wrigley!” “T'll fight it out on this line of bull if it takes all summer!” “Competition is hell!” “My Kingdom for an account!” “Don’t shoot your selling talk until you see the whites of their eyes!” “We have met the enemy and their account is ours!” “Don’t give up the account!” “They shall not pass the buck!” “Let us have a piece of copy!” “Give me space or give me death!” “Remember the Saturday Evening Post!” “Td rather dent!” write ads than be Presi- Advertisers May Help Them- selves Freely to this Copy! SAPP SOAP SOOTHES SOFT SKINS SWIFTLY! ae SILVERSHEET, screen star, says: Soap’s _ surprisingly Send six stamps—she’ll send sample | soap. | Sapp Soap Society Seventy Sopp Street Syracuse Peter’s Pure Pink Perfumed Pills Penny a Package! Promote Pep Prevent Pleurisy Pleases Plump, Podgy, Peevish People! Preachers, Poets, Policemen, Physicians, Pharmacists Praise Peter’s Pure Pink Perfumed Pills! Peter’s Preparations Pipin Place Pittsburgh, Pa. tt “Er—ah—haven't I seen you some place he man inquired, tipping his “Your face is so familiar “oP Il tell the world you have!” she re- torted, “I pose for Shaka McMean Brush, the advertising artist, and my face Send No Money On Cre dit 10 Days’ Free Trial tin rings shown here, all diamonds | are genuine, blue white, perfect cut ied 18k. white gold onyx ring 1dia- mond. $28. $6 down, $2amonth ~ —Engage- ment ring. 1k. yellow gold. {diamond $78- c4 PLAT ring.5diamonds $12! $15 down-~ ©86 -Two ain- mrad esa fr green gold sold ring: 0. gold top. a ain weekly, lapphiire, crown, Asjustegie fewelmovement Very dainty. $25 .. $5 down: aranteed za month, | ‘Buy on credit as others do. ——l send your name and ac and 8 nd ring or watch youselect. Only. ‘d make first payment dow If after 10 days’ trial youare not si isfied, return tous and receive your money back imm: iately. You take no ri Transactions confidential. Goarintes Bon Free jusiity4 and credit terms ever offered. Diamonds, watehes, nem 4 elry, ivory toilet sets,etc. Prices $10 to $1000. Large| and choice variety. Our prompt and efficient service has, earned Shots ands of satisfied customers. If you do not s t you want here, do not order your Xmas! £gie Sat you send for our Beautiful cat log. Established ‘1890. Write Dept. ¢.32. i BAER Bros. Co. 6 MAIDEN LANE - NEWYORK EGYPT'S MAGIC > strike the ruth- START AND OPERATE a YOUR 0 OWN BUSINESS 7 10, DAYS FREE TRIAL. ‘ryt, testit yourself, then Pits MONTHLY PAYMENTS. So emall you willnot S YEAR GUARANTEE with overy ee F supa Wau SANTEE, wih ou” sosd, winta model perfect mah joit,our wonderful offer. Act bow. SHIPMAN ‘owen ees co. is plastered all over the country!” comicbooks.com