Judge, 1923-11-17 · page 38 of 44
Judge — November 17, 1923 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** from Judge magazine, circa 1924 (based on the "new 1924 cars" reference). The central cartoon depicts various labeled locations around a city—church pews, opera house, orchestra pit, traffic, secondhand car dealers—with the caption "Places the Advertisers Have Overlooked" and "underneath second hand cars." The joke appears to be that advertisers have saturated most public spaces but oddly neglect one particular venue for promoting used cars. The cartoon is satirical commentary on **aggressive advertising ubiquity** in 1920s America—suggesting that ads appear everywhere except where you might logically expect them. It's a mild jab at both advertisers' blind spots and the pervasiveness of commercialism itself. The page otherwise contains typical period ads: Mexican diamonds, acne treatments, Christmas seals fundraisers, and Judge's own Motor Department coupon promoting automotive expertise. These ads reveal common consumer concerns of the era: personal grooming, money-making schemes for youth, and automobile enthusiasm.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$4.98 “avs FREE OUR MARVELOUS MEXICAN DIAMONDS have delighted thousands of customers for ively onstet am a be amon oH ALF PI INTRODUC' To introduce to new customers, we quote these prices Pa : SEND’ NO. MONEY Steeeudzons, tt hater eet You decide not tg keep it return fn Tanya and weld MEXICAN DIAMOND IMPORTING CO. Dont. Uw. ex, ING, COMIC ART CARICATURE. | Humorous! Originali | No prosy text! A Course with unch, zipp and action. cribing the work. A big 20 books for little money. | in stamps for booklet and | testimonials. Write your name plainly. Address: Zim, Dept. R, Horseheads, N. Y- PIMPLES Your Skin Can Be Quickly Cleared of Pimples, Blackheads, Acne Eruptions on the face or body, Barbers Itch, Eczema, Enlarged Pores and Oily or Shiny Skin. Write today for my FREE BOOKLET, FREE (“s'cucis{rowe Sem,” telling how i cured parselt after below atic 16 years. $1000 Cash says I can clear your skin of the: E.S. GIVENS, 224 Chemical Bidg., Kansas City, Mo, Boys and Girls Farn Xm M Write for 60, see al AAS MONCY A RICAN CHRISTMAS SEALS. Sell for 10¢ a set. When sold, send us $3.00 and keep $2.00. Neubecker, 961 East 23d St. Dept. 182 Brooklyn, N. Y. EVERY READER OF JUDGE might have the print of a famous drawing, but only one could have the original! Judge’s Originals are by the leading artists in the country and can be purchased at small cost. Simply spelt ject of the one you like to us and we will d ess Judge’s Art Department 627 West 4: New York City NEW GARTER (Patented) MAKES TROUSERS HANG STRAIGHT If Legs Bend In or Out ‘THE T. GARTER CO. 22, New London, New Hamvshire Places the Advertisers Have Overlooked Z UNDERNEATH SECOND HAND CARS “He stoops +9 advevticg tu ANo THE BAK cover oF DUDGE!— 32 FOUR WHEEL BRAKES BALLOON TIRES STRAIGHT EIGHTS— and all other important auto- mobile devolopments have been simply and entertainingly discussed in the Motor Depart- ment of Judge. If you want to know more about the new 1924 cars, write the Motor Department or use the coupon below and obtain the free unbiased advice of Judge’s Motor Department experts. COUPON Motor Department JupcEe 627 West 43d St., New York City I am considering the purchase of acar to cost about $ am especially interested in one (make) My requirements for a car are as follows: Capacity Type of body Driven and cared lf for by .. chauffeur Kind of roads over svhich car would be used .. I have ocuned other cars of the following The following cars of approxi- mately the type in which I am interested are handled by dealers in my territory: Please advise me as to the car best suited to my requirements. Name