Judge — November 17, 1923 — page 36: what you’re looking at

What you’re looking at

This is a theatrical sketch satirizing advertising and consumer culture. The plot involves a woman ("Holeproof") being chased by a man (representing "Arrow" collar brand) through various bedroom scenarios involving tired men and hosiery products. The sketch mocks how aggressive advertising intrudes into intimate spaces, with brand mascots literally pursuing consumers. The humor targets early-20th-century advertising's absurdity: anthropomorphized products (the Arrow collar man, Holeproof hosiery girl) invading private moments. The final photograph joke ("You mean to tell me my brother borrowed ten dollars...") suggests advertisement-induced gullibility—believing false promises because of slick marketing. The page also advertises Judge Art Print Department reproductions of satirical illustrations for twenty-five cents.