Judge, 1923-11-17 · page 35 of 44
Judge — November 17, 1923 — page 35: what you’re looking at
What you’re looking at
This page satirizes how American advertising co-opts patriotic and sports imagery to sell consumer goods. The left side presents a fake football "team" where each position represents a brand: Campbell (soup), Arrow (shirts), Earl Liederman (bodybuilding), Lionel Strongfort (fitness), the Smith Brothers (cough drops), and Prince Albert (tobacco). Each gets a humorous "reason" for their spot—playing on the product's actual use or marketing claim. The satire mocks how advertisers dress up mundane products in exciting language and associate them with American vitality and strength. The right side reinforces this with jewelry and watch advertisements using similar aspirational appeals. The bottom cartoon about a "flapper" finding economics "wonderful to dance to" while listening to a Magnavox amplifier extends the joke: even serious topics become entertainment vehicles for selling consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. ee a THE ALL-AMERICAN ADVER- TISING TEAM Quarter Back i, ; The Campbell Left Half Pa ae Rete pot i Back i for his great Earl Lieder- ment blonel Strong because he fort soupport, man © ; carries th the backbone can rub it into e the other whole game of the team. team. on his shoul- ES : oS . inutll set, cl Goll dla-| etly White gold prongs. Left Guard Right Guard Lett Tackle Right Tackle The Arrow Bey. pouard Mr. Wood Wm. L. Doug- collar etn cause he un- because he fi Key puts starc derwearsthem has a pigskin OF his clever into his team. out. pig: footwork. . you love to touch, Ends _ s Prince Albert The Smith because he Brothers, for puts a crimp | cut in’ his op- ponents. Left and Right ~ Center f } | | | . gular watch. Sapphire crown. "15. Jewel” movement. Engraved dial, bezel. 825.50 Use Your Credit Choose Your xaminntion. Ruy # RIENDLY hb ‘SPECIAL (XMAS SERVICE‘ Orders shipped promptly." NO” WED i Y. antee Value All trans- propriate 3 our xe It’s a MaGNavox AMPLIFIER. Flapper—That talk of Professor Oroo!l’s on economics is wonderful to dance to! 29 comicbooks.com