Judge — November 17, 1923 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

palmolive to the pine, to implant a schoolgirl complexion at the river bend, to display a twenty-foot magazine cover in the midst of the meadows. Thus is mere nature improved on, and modern art is brought to the masses. I" SEEMS almost a pity that Hawthorne and Melville had to write “The House of the Seven Gables” and “Moby Dic! before the Berkshires were equipped to train theirs were both so wordy! i rly, wrote en- lire passages that any ad writer could now tell him were quite superfluous— philosophic dissertations, metaphysical meanderings about life and death and the sea. To-day to be urply admonished for such practices, were he living on his Pittsfield farm. Hawthorne, too, on the outskirts of Lenox, would not have to go far afield to rn how to write. ages of these out-moded and old- fashioned authors with the terse modern- ity that would now confront them as they swung around a bend of the road and looked into the vista of hill and valley. “Use Socony” “How simple, but how satisfactory,” as the Beacon Hill lady exclaimed when she saw a milestone by the Brookline road, reading 1 m. from Boston, and inter- preted it as a gravestone. In chaste scarlet letters six feet high, on a white field, beautifully framed in hills and woods and meadows, the two words, Socony,” are a reproach to verbosity. lesson in style. They condense in their simple cloquence the very soul of the ‘Twentieth Century. Perhaps that’s the trouble with the Twentieth Century. _ Another feature of modern Berkshire sides teach in si ceurse, should have its moral side, not merely an iesthetic one. Formerly there was nothing to teach satisfaction in the Berkshires, but fine air, clear water, lovely views, nice people, and ext golf links. Now, however, we are every- where confronted by something more tangible and effective. We behold the al countenance of a~middle-aged man smoking a beaming at us the inforn satisfy.” Kenneth Grahame one that ‘cigarettes are all right’ to smoke while filling your pipe, but that was before this genial gentleman obstructed the view of Monument Mountain. Now we know that we have but to burn up our troubles in our Chesterficlds and smile, smile, smile. At any rate, tion that the billboards prove that we Americans to-day are not a wicked and adulterous generation. Without even asking for signs, they have been abun- dantly given unto us. ‘The mere fact that there is enough lumber in the sign boards along the post road from Lenox to Boston to erect homes for 896,331! people, shouldn’t trouble anybody. We've enough timber left in America to last another ten years, anyhow. Besides, what is a house when you can have a schoolgirl complexion, a literary style and a cigarette? Compare the verbose | Without the tyrannical rule of starch, all collars, except the VAN HEL buckling and blistering. SEN, break out in a rebellion of VAN HEUSEN the Werlds Smartest COLLAR PHILLIPS-JONES CORPORATION Q 1225 BROADWAY, NEW YORK Amusements Tf George Washington had been a press agent: SCALPER T #4th W. of B'y. Mats, Wed. & Sat. H NUDES OF 1923 Don't let this title mislead you~ it's really a clean show No tickets at the box office -walk, do not run to your nearest specutator JOLTUM Theater, 42nd W. of B Mats. Wed. & SHE DID! A PLAY FOR MORONS! Baywood Ruin says: e roltenest show of the Don't buy your seats at the box office—go to Gray's If we don’t do better business we close Saturday! MOROSECO ‘eater, #3rd E. of By. Mats, Wed, & Sat, FREE TICKETS for EPHEMERAL EFFIE! ‘We've got to fill the house some way! SHORTACRE 45th W. of B'y. Mats. Wed. & Sat. NO STAR CAST in VACANT SEATS! cold aa ht a THE 46th ST. THEATER Mats. Wed. & Sat. FANNY FOOTLIGHTS in THE SURPRISE “Every critic in town knocked this show! Seats 40 weeks in advance 25 stupid How to Reach the Children Advertising Nursery Rhymes Goo". goosey, gander, where got the Chandler? Little Jack Horner bought a Warner. Little Klaxon. Simple Simon Simonized. Ding Dong Bell-Ans. Old) Mother Hubbard Covered Wagon. Rub a dub dub, three men in a Hup- mobile, Little Super-six. Little Miss Muffet posed for Cream- puffit. Tom, Tom, the Piper Heids: “d you Truly Boy Blue, come blow your went to The Tommy Tucker sings for his “What's the big idea?” “I'm learning to smoke so I can clean up some big dough sky-writing!”