Judge, 1922-06-24 · page 7 of 37
Judge — June 24, 1922 — page 7: what you’re looking at
What you’re looking at
# "The Business of Life": Theater Criticism and Press Agency This page satirizes theatrical press agents and their manipulation of bad reviews. The main cartoon shows personified Death ("IN") and the Grim Reaper ("OUT")—a visual metaphor for a show's brief, doomed run at the Jollity Theater. The article describes a producer, manager, and press agent responding to uniformly terrible reviews of their show "Flaps and Flappers" (a musical comedy). Rather than being discouraged, they're unbothered—they "knew their Broadway" and understood that any publicity serves the theatrical business. The smaller cartoon illustrates press-agent tactics: a character claims Mr. Smith is unavailable, but admits he's actually "very busy talking to Mr. Jones"—exposing the deceptive excuses used to dodge unwanted visitors. The satire targets both bad theater and the cynical machinery that keeps it running: producers who tolerate mediocre work, critics whose reviews vary wildly, and especially press agents who exploit the system regardless of actual quality.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Business of Life Criticism and Press Agency schoolboy would actors to call a situations dis- ever. There was By Ed. A. G. ridicule _ this strike and insist carded by the bur- laughter a-plenty, y Ed. A. Goewey decblevatrempt to upon being given lesque and turkey but onlybythe rep- Pi meet the none too opportunity to ap- shows twenty resentatives from "TWAS Ue moraine bates ae Oe critical taste of pear in something years ago. The the theatrical un- mitre of the night before, and the the so-called tired with at least some jumble of non- dertakers waiting producer, manager and press agent business man.”— appeal to human sense was in a to cart the flivver were gathered in the office of the The Moon. intelligence.” class by itself; to the storehouse. former. Daily Courier. surpassing all From one angle, The show had proved to be one of a A mediocre efforts the authors, pro- ” r . vable ie- are Oo e con- Temas bed (to. Sie eaper eee some. ous for its fail- the metropolis, but gree.” — Morning gratulated. They bef he: fal . 4 P he ures was made ‘Flaps and Flap- Clarion. can do no worse.” usually dependable “paper. brigade” the pretentation at ination ot” slap. worming diate ie jon al ination slap- had flunked in the matter of applause. the Jollity Theater stick action, anti- THAT evening, after the blue pencil But were the producer, the manager last night of ‘Flaps guated jokes, pil- had been’ used judiciously and the and the press agent completely dis- and Flappers,’ a fered tunes and sinter had leted hi lake 3 mayed? They were not. Experience conglomeration: of garish costumes, raring tho folluwite Wascesrea nia had taught them what to do in the /Umof music and was the worst (ooo: oe rollity Theater: circumstances. They knew their moray ¢ Jollity — Broadway. The most pointed criticisms in the morning newspapers read: “Flaps and “‘Flaps= and Flappers’ set the Flappers, an ear- high-water mark tickling musical for theat’’:al en- comedy. Book, tertainment. Plot, music and lyrics situations, mirth appeal.” — Daily and melody to Courier. meet the critical taste of the tired business man.” — The Moon. “A theatrical “‘Flaps and season conspicu- Flappers,’ a novel- “‘Flaps and “A mess of Flappers,’ perpe- drivel, billed as a trated at the Jol- musical comedy lity Theater last and rejoicing in night, set the the supposedlyear- high-water mark tickling title of for theatrical in- ‘Flaps and Flap- anity. If in- pers,’ was inflicted tended as enter- last night upon a tainment, it long-suffering pub- missed the mark lic at the Jollity ous by the presen- ty. Laughter a- by a million miles. Theater. Book, 3 2 tation of ‘Flaps plenty. Authors, Sans plot, situa- music and _ lyrics “I'm sorry, sir, but Mr. Smith is very and Flappers. In producer and tions, mirth and were tedious. busy right now, sir.” a class by itself, actors are to be melody, it repre- When producers “Well, goldangit, I didn’t ask to see surpassing all ef- congratulated.” — sented stage insist upon perpe- him; I asked to see Mr. Jones.” forts of the Morning Truth. hokum carried to trating such bunk, “That’s just it; you see, Mr. Smith is past.” — Morning the limit. Even a it is time for the very busy talking to Mr. Jones.” Clarion. 5