Judge — June 24, 1922 — page 6: what you’re looking at

What you’re looking at

# Klassy-Kut-Klothes Advertisement This is primarily a **clothing advertisement** rather than political satire. It advertises "Klassy-Kut-Klothes," a mail-order suit company, using the slogan "Keep that Girlish Appearance." The ad depicts a young woman admiring herself in a mirror while wearing a tailored suit, with a man viewing her from behind. The "Sign of the poor Fish" (a decorative fish symbol) appears on the wall—likely a humorous reference suggesting that men who don't appreciate well-dressed women are foolish. The pitch emphasizes convenience: "No Measurements Required" and "You are Bound to Have a Fit when Your Suit Arrives!"—a pun on both garment fit and emotional reaction. The ad targets women seeking fashionable, affordable clothing through mail order, a then-modern shopping convenience.