Judge, 1921-12-10 · page 29 of 36
Judge — December 10, 1921 — page 29: what you’re looking at
What you’re looking at
This page promotes **Judge's National Smile Week** (February 5-12), a morale-building initiative featuring a contest where readers clip smiling faces from advertisements and compete for cash prizes ($300 down to $10). The three photographs show telephone operators—women chosen to exemplify the contemporary business slogan "the voice with the smile wins." The contest extends this idea to faces, positioning smiling as both patriotic duty and competitive sport. The committee lists prominent early 20th-century figures (authors, film stars, cartoonists), lending prestige to what appears as earnest civic promotion. However, for modern readers, this reads as quaint: the notion that mass-clipping smiling faces from ads and submitting them would meaningfully boost "national morale" reflects pre-Depression optimism and reveals period attitudes about manufactured cheerfulness as social medicine. The detailed rules suggest this was a serious editorial undertaking, though its underlying premise—that collecting and rewarding images of smiles improves society—seems satirically naive in retrospect.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1000 for Smiling Faces JUDGE’S National Smile Week Feb. 5th to 12th COMMITTEE J. A. WALDRON, Chairman Editor of Judge REX BEACH Author HEYWOOD BROUN Cri ELLIS PARKER BUTLER Jumorist IRVIN S. COBB Humorist JAMES J. DAVIS MRS. W Pres. BUD FISHER Cartoonist JAMES MONTGOMERY FLAGG Artist WILLIAM GREEN Printer and Publisher WILLIAM M. HOUGHTON Editor of Judge JOSEPH C. LINCOLN Author HAROLD LLOYD Film Comedian OESON. ow ELL MARK LUE Manager WALT MASON Poet THOMAS MEIGHAN een Star WILLIAM MAC HARG Author WALLACE REID ‘Screen JULIUS RO ALD President of Sears, Roebuck & Co. E, M. STATLER President Hote! Statler, Inc. FRED STONE Actor CLIV! 5 WEED Artist PEARL WHITE Film Star WILLIAM AL ALLEN WHITE H & ¥ Hippodrome HESE three smiling young ladies are telephone operators who have been taught the doctrine that “the voice with the smile wins.” They’ve gone that famous slogan one further by adding to “the voice with the smile,” “the face with the smile.” Clip out these smiling faces and enter them, with other smiling faces you are collecting, in the big joyous contest JUDGE is conducting to help build na- tional morale by spreading the gospel of the cheerful spirit and a smile. Read the rules on this page—read the questions correspondents have already asked which may answer some of your own. Then get busy and try to win one of the big prizes! Questions and Answers 1. Must I give names of adver- {ns. A genuine smile is neces- tisers, magazines or newspapers sar} from which clippings are made? Only clip as much of the advertisement as will identify it as 2 an advertisement. Milas bs ; Must each face be of a certain a, ictures of screen 6. May I submit side view of the stars adv g films? smiling faces? Ans. Yes, Ans. Ye 3. May use the same ad clipped 7. May I submit a group of faces from different magazines or news- papers? Ans. Yes. 4 Must the face be smiling or just pleasant? clipped from an ad and will each face count as one point? Ans. Up to five faces, each counts one point; but no more than five points will be allowed for one advertisement. Rules of the Contest: the persons who send the largest num: ber of smiling faces clipped from » following prizes wil be given! Largest number Second largest. Third. Fourth 100.00 50.00 10.00 2 Clippings made from now on, from any newspaper or magazine adver- tisement, either current or back num- than five points will be pe Competitor. . Clippings must be mailed on or before contest closes. clippings until you send thens a . This contest is open to you whether you are a subscriber to Jupce or not. t is not necessary that you buy the magazine in order to enter the con- test. 5. Employees, or members of the fan lies of the Judge contest. e barred from 6. Checks will be mailed to the winne as soon as the winners are determine 7. In the event of ties, prizes identical racter with that offered will en to cach of those so tying. “Teturned, rding this contest should to the Chairman accom- tamp for reply. comicbooks.com