Judge — May 28, 1921 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Beauty Is Only Skin Deep” he GOLD BRICK always looks good. It has to. Its promising appearance is its sole virtue. Looks alone will not sell goods today. Merchandise with a name—the name of its maker—has the call. For only the maker of worthy goods can long afford to advertise. At the High Court of Public Opinion any other sort is soon condemned. Wise manufacturers seek the good publications to tell the story of their wares. The publishers seek the reputable advertising for the readers’ guidance. The well-informed buyer seeks news of good merchandise through the columns of the best publications. This proves the value of advertising. Neither advertiser nor publisher can prosper without your patronage. Therefore, it is to their advantage to cater to you. They do it, too. And it is distinctly to your advantage to be guided by the message they lay before you—the advertisements. Read them regularly! comicbooks.com