Judge, 1921-05-28 · page 32 of 32
Judge — May 28, 1921 — page 32: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for the Collins Coat, manufactured by W.E. Tillotson in Pittsfield, Massachusetts. The page price is $7.50. The ad uses marketing copy typical of early 20th-century advertising, emphasizing comfort, warmth, and versatility for working men and outdoor enthusiasts. Key selling points highlighted include the soft wool fabric, lightweight construction, double-knit durability, and tailored fit. The language appeals to masculine practicality: the coat suits "every man who works or plays outdoors" and transitions seamlessly from work to leisure (lounging at home, automobile travel, evening wear on verandas). The photograph shows a well-dressed man modeling the garment to demonstrate its professional appearance and fit. There is no political or social satire present—this is simply a period clothing advertisement that appeared in *Judge* magazine as paid content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE G INE Collins Coat For every man who works or plays outdoors —quite Unlike Any Sweater-Coat That You Hare Known UST TO TAKE HOLD OF IT, in at home, to work in about the one’s finger-tips sink into the soft, rich texture of its fabric and a glow of warmth spreads from them up the arm to the brain where it registers the single word—com/fort. Similarly, when we put one on, its protecting warmth envelops us! And the lightness of the thing— like down! It imparts no sense of weight, none of confinement or im- pediment. Perfect for every man who works or plays outdoors, its usefulness is no less apparent in the quicter mo- ments of everyday life—to lounge garden, to wear on the veranda in the evening, to slip on in the au- tomobile. For every occasion where warmth is desired and a coat may he a nuisance, there the Collins Coat comes into its own. 100% pure wool, fast-dyed in six glorious heather shades. DOUBLE KNIT, that is—two threads used in the knit i 1 of one as is usual. AILORED to fit the shoulders, arms and body. All buttons, holes permanently reinforced. seams and button- At Your Dealers or Direct from the Maker W. E. TILLOTSON MEG. CO., PITTSFIELD, MASS. comicbooks.com