Judge, 1920-05-08 · page 35 of 36
Judge — May 8, 1920 — page 35: what you’re looking at
What you’re looking at
This is a full-page advertisement, not satirical content. It promotes "Every American's Reference Library"—a 10-volume encyclopedia set marketed as essential for American homes. The pitch leverages post-WWI anxieties: the ad emphasizes that knowledge cost humanity dearly during "the World War" and claims this affordable reference set ($15, payable over time) democratizes access to information previously available only to the wealthy. It promises to answer questions about history, geography, biography, and science—positioning knowledge as the foundation of American freedom and success. The "no home complete without" framing is typical early-20th-century advertising rhetoric. While not overtly satirical, Judge may have included this as humorous commentary on American consumer culture and the era's faith in self-improvement through purchasing books—though the satire, if intended, is subtle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IGE the We Hof sirls; mor cam a nto our rach vely cing No Home in America Is Complete Without This Set of Books THIS FAMOUS 16-INCH SHELF OF REFER- ENCE BOOKS ELIMINATES ALL DRUDGERY IN THE PURSUIT OF KNOWLEDGE The cnormous price paid by humanity in the WORLD WAR for its knowledge of the real meaning a aims of ‘Teutonic Kultur represents only a small part of the total cost in life and labor, in brains and blood, of all the knowle we inherit today. s we Americans enjoy that lighten ens of life, that add to its pleas le, ever cham- The thir the bur that have made us a free pec pions of right and justice--our political and res social systems, our literature, art, science, in- dustries—are the result of knowle through s of slow development at an incal- culable cost in life and treasure. gained owledge within ‘To place all this priceless k the reach of all American readers, to make it ublishers who have n of the productior bor to be collected, underste are th caused t of human and presented ¢ price, in tigh aims of the immediately accessible form, ified, digested at an unprecedented EVERY AMERICAN’S REFERENCE LIBRARY Every American's Encycepedia i : | } Big Special Offer Before Price Is Advanced | Never before was so much useful kno in such convenient form, offered for so little in cost. More up-to-date than other reference works selling for $100 and u Nothing like Ame *s Reference Library can be bought today at a price under $35. For immediate acceptance, our price is only $15 and you have over a year in which to pay it, if desired. Com pare this insignificant price with the untold billions all this knowledge has cost! ‘Think of its educational Value in the Home! __|f} Try to realize the benefits you will derive in your daily work from this knowledge of the great worth-while things of the world nowledge that gives personality and power to its possessor, that opens up the surest road to success! Every American's Reference Library will give you what you could otherwise gain only through years of schooli FILLS EVERY EDUCATIONAL NEED | WHETHER YOU WANT TO KNOW || A Splendid 9-Volume Encyclo edia that acquaints you with the live —Where the Head Hunters live Price paid for Danish West es enc OPEN mous people everywhere:— Presid —Meaning of Franc-tireur Indies | eients, Tike Wikon, Rorevelt, Taft; Statesmen like Elihu Reot, | When Lord Kitchener was —History of War Indemnities M1 Gcorge, Boren Slike Jofire and Haig; Captains of Industry like drowned Temperature of Oxy-acety~ ‘ord and Carnegie; Financiers and Merch: ke Morgan, Wa ‘ These 9 Volumes put you (the latent developments tn Inv 7 -Who Red Cloud was lene Flame fl Age of Samuel Gompers Who suggested the Hague chanical Arts Railway, Wireless T tand the latest di in Medic ‘1 Science, Locatior: of Kits Coity House Peace Conference ickness; and the Newest Systems of . P ce, Theo volumes of Every Ameri-. | —Or thousands of other questions about words and their mean- the | ings, about facts in history, biography and geography, about discoveries in the sciences or developments in the arts YOU WILL FIND TKE ANSWER IN THESE 10 VOLUMES 1d Coupon if IN CO., J5820 ae See ee SN oe chy ‘ , : tt | and coupon, if p ‘ ted on rf | , : [Address frawn from far and near, f answers to hundreds of th ° present, » af human ery American Kich Black Me A BOOK-RACK GIVEN TO PROMPT PURCHASERS The spe finish only ‘oun : 1 occupation