Judge, 1919-09-06 · page 35 of 36
Judge — September 6, 1919 — page 35: what you’re looking at
What you’re looking at
This page is **entirely a cigarette advertisement**, not satire or editorial content. It's a Camel cigarettes ad from the R.J. Reynolds Tobacco Company, priced at 18 cents per package. The ad uses several persuasive techniques common in early 20th-century marketing: claims about tobacco "quality" (Turkish and domestic blend), appeals to personal taste and sophistication, and reassurances about lack of aftertaste or odor. The memorable circular callout—"Smokers realize that the value is in the cigarettes and do not expect premiums or coupons!"—attempts to position Camels as premium goods needing no gimmicks. By modern standards, the health claims and overall pitch would be shocking: the ad promises "mellow-mildness" and encourages liberal smoking. The Camel mascot appears prominently on the product packaging shown below. This represents pre-regulation tobacco advertising, before cigarette health warnings were required.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
18 cents a package Camels supply cigarette contentment beyond anything you ever experienced! You never tasted such full-bodied mellow-mild- ness; such refreshing, appetizing flavor and coolness. The more Camels you smoke the greater becomes your delight—Camels are a cigarette revelation! Everything about Camels you find so fascinating is due to their quality—to the expert blend of choice Turkish and choice Domestic tobaccos. You'll prefer this blend to either kind of tobacco smoked straight. You'll say Camels are in a class by themselves—they seem made to meet your own personal taste in so many ways! Freedom from any unpleasant cigaretty aftertaste or unpleasant cigaretty odor makes Camels particularly desirable to the most fastidious smokers. And, you smoke Camels as liberally as meets your own wishes, for they never tire your taste! You are Smokers realize always keen for the cigarette satisfaction that makes Camels so that the value is in attractive. the cigarettes and do not expect premiums or coupons! Compare Camels with any cigarette in the world at any Pp A price! That's the supreme test! 20 cigarettes n you travel.