Judge, 1919-09-06 · page 36 of 36
Judge — September 6, 1919 — page 36: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes WDC Triangle Pipes made by William Demuth & Co. of New York. The advertisement emphasizes luxury and sophistication, targeting affluent male consumers ("men who like the better things of life"). It highlights the pipes' quality materials: genuine French briar bowls and Bakelite mouthpieces—a then-modern synthetic material that mimicked amber's appearance while offering superior durability. The decorative illustrations on the left show well-dressed gentlemen in leisure settings (socializing, hunting), reinforcing the aspirational lifestyle the product promises. The upper photograph displays various pipe styles and accessories. Pricing ($1.00 and up) positions these as premium goods. This represents typical Judge magazine advertising from the early 20th century, when such publications subsidized editorial content through upscale product placements targeting their educated, wealthy readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TRIANGLE THE GENUINE BAKELITE OU will always find WDC Triangle Pipes in good company, because they appeal to men who like the better things of life. The bowls are genuine French briar, specially Demuth seasoned and guaranteed against crack- ing or burning through. Mouthpieces are of genuine Triangle Bakelite, a brilliant, lustrous and translucent substance, with the beautiful rich coloring of natural amber, hut tougher and more durable. Besides it has neither taste nor odor, and is non-inflammable. WDC Triangle Pipesare sold at the better shops, in a variety of shapes, at $1.00 and up. Alsoa wide choice of cigar holders at 50c and up, and cigarette holders at 35c and up. WM. DEMUTH & CO.. NEW YORK WORLD'S LARGEST MAKERS OF FINE -PIPES