Judge, 1919-09-06 · page 27 of 36
Judge — September 6, 1919 — page 27: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a political cartoon. It promotes Wurlitzer, described as "the largest general music house in the world," offering complete musical instrument outfits at factory prices. The advertisement emphasizes a then-novel sales strategy: **free home trial for one week** with no purchase obligation, followed by **convenient monthly payments** if the customer decides to keep the instrument. This approach was innovative for 1919, allowing working-class customers to afford quality instruments without large upfront costs. The page displays three illustrated musical outfits (violin, cornet, and saxophone) with their carrying cases and accessories. A coupon at bottom invites readers to request a free illustrated catalog. There is **no satire or political commentary** visible—this is straightforward commercial marketing in a magazine context, appealing to aspirational consumers interested in home music-making during the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
September 6, 1919 - WourRLITZER U.S. Pat. Off. Musical Instruments are Standard of the World 1 ant) ee % new plan, Wurlitzer, the largest he G ° general music house in the world, is offer- a | é e ing the finest musical instruments with | f complete outfits at factory price. With each instrument I “ comes a handsome carrying case; all attachments and " extra parts; music rack; instruction book and book re of musical selections. This new plan gives you at a e . tremendous saving all the things that otherwise you would have to buy separately at regular prices. : Boe ug Complete Musical Outfits Sent On Trial ‘i Any Wurlitzer Complete Musical Outfit will be sent for Nye = ‘ @ full week's free trial in your own home. Play the instrument as ii it were your own. Examine all the details of the co: nett musical Hi outfit. You are under no obligation to buy. At the end of the week ae f op return the instrument and outht at our expense if you wish. Convenient Monthly Payments If you decide to keep the instrument, you may pay the direct-from-manufacturer price in small monthly sums. A few centsa day will make one of these beautiful instruments and outfits your own. O- ; These Complete Outfits are ready. Send for one on free trial. u- Violin Mellophone Flute Mandolin Banjo-Ukelele Hawaiian m J Comet Trap Drum Bugle Tenor Banjo Banjo Guitar er KN Saxophone Clarionet Fife Banj Banjo-Guitar Viola . Trombone Piccolo Guitar lin Ukelele Cello Send for Free Illustrated Catalog The instrument of your choice and gverything i in the com- lete outfit fully illustrated and described, with full details of the fee trial and easy payment 7 7 fe are manufacturers si ot ail musical instruments. ‘The Rodelph Warts c ey , j So / wonderful catalog is # vert e Ru urlitzer Co., Dept. 2546 J f , Ubtsuneal encyclopedias Weel TE ed 5, Gc 0 329 S. Wabeah Ave., Chieage, I2. « g I fae iis ae =m Amn h on free and without ohli- new catalog with illustrations in coles m_Nivnsipn, the soneionl Wee | Pond Ht deschoeion’ of the Worker Complees Ovekes a | seenent, 9 which yoo sre and details of the free trial and easy payment offer, The Rodolph Werktzee, Co, 117 Bat ah Ginctanati, Ohio South Wabash Ave., Chicago Na nan aa ee Tam specially interested)