Judge, 1919-06-14 · page 7 of 36
Judge — June 14, 1919 — page 7: what you’re looking at
What you’re looking at
# "Strictly Consistent" - Judge Magazine Satire This story-cartoon mocks the absurdity of wealthy men surrendering fashion decisions to their wives. A "substantial citizen" orders increasingly garish clothing: vermilion shoes, purple-pink suit, pea-green silk hat, zebra-striped gloves. When a haberdasher questions these choices, the man explains he's dressing to match his automobile collection—a lavender limousine, gamboge (mustard-yellow) runabout, and turquoise roadster—all selected by "the women folks." The satire targets two early-1900s anxieties: the emasculation of husbands by wives' consumer power, and the absurd ostentation of automobile wealth during the car's novelty period. The man's rationalization—that since he can't control home decisions directly, he'll coordinate everything to his wives' automotive choices—epitomizes resigned domestic defeat presented as logical consistency. The cartoon illustrated this domestic comedy scenario.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—< ¥ $ Tu MAKE—YER—SHADI Nippe PFA THE -WATER Strictly Consistent By Harry HE substanti first to mah al citizen went the boot- casure for a pair of ver- e substantial citizen went next to a fashionable “ake my measurements, plea ple cutaway with waistcoat, and a The tailor stare then replied, “Quite so, sir.” pair of pink trousers.” controlled himself, and The substantial citizen made his third stop at a top- notch hat establishment and high class haberdashery. “A silk hat, a pea-green one, if you please,” he said the courteous salesman. “Also, a pair of zebra- striped kid gloves, tan and white.” Hasuiton The salesman rted_ viol and made putah counter between the customer a sel “nN sir,” said the substantial citizen re- i - not look around for the manager, or a policeman. [am perfectly sane. If you haven't green silk hat and a pair of zebra-striped gloves in stock, have them made as soon as possible. I have just ordered a pair of vermilion shoes, and a purple and pink suit of clothes to go with them: “Ah, | see. For a masqu jot for a masquerade,” corrected the substantial citizen “but for automobile wear. My women folks overruled me when I wanted a plain black motor car, and as a result I am the owner of a lavender limousine, a gamboge runabout and a turquoise roadster. If I can’t get my way at home by direct method, perhaps the indirect method will help some.”