Judge, 1918-01-26 · page 19 of 28
Judge — January 26, 1918 — page 19: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not political satire. It promotes Alois P. Swoboda's "Conscious Evolution" self-improvement system—a pseudo-scientific health and vitality program popular in the early 20th century. The ad claims users can achieve superhuman qualities through Swoboda's methods: greater energy, mental power, health, and "perpetual youth." It lists prominent names (Vanderbilt, Hearst, Gould) as supposed endorsers, claims 260,000 followers, and offers a free copyrighted book. The appeal reflects contemporary anxieties about aging and decline, while the "super-man" language echoes early 1900s vitalism movements. The extensive list of promised benefits—from digestive power to "less old age"—reveals the pitch's grandiose nature. For modern readers, this exemplifies how unregulated health claims and celebrity endorsements marketed pseudoscience before FDA regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
January 26, 1918 Become a Super-Man! You can become a super-man in energy, vitality, courage, youth, health, pleasure, confidence, self-reliance—a super-man in personality, mind and body. Conscious Evolution Means: More energy Greater activity Greater thrift More alertness More wideawakeness More aggressiveness Greater mental power Greater keenness Better vitality Greater digestive power Greater heart power Greater lung power Better health More pleasure More happiness More self-confidence Greater living power Greater success power Greater personal power A longer and more fruitful life Better and perpetual youth food % i Marine Elliott Orear Straus Anna Hela i SCIOUS p, 3 ©, fe) %e, Known People Who Use the Swoboda System fanderbitt W. R. Hearst Howard Gould Simon Guggenreim Charles Evane Mughes wi ‘Ou SWOBODA HAS OVER 260,000 FOLLOWERS! This New Copyrighted Book is Free WHY LIVE THE PARTIAL LIFE? Conscious Evolution Means: Less fatigue Less sluggishness Less laziness Less weakness Less indolence Less shiftlessness Less stupidity Less inertness Less drowsiness Less indigestion Less constipation Less nervousness Less distress Less dizziness Less misery Less worry Less inferior life Less self-neglect Less deterioration Less failure Less old age Swoboda has written a wonderful explanation of the human body and its evolution. This and enlightens. how to organize the Swoboda has written a simple, but the first really scien- ic and philosophical explanation of the actual evolu- tionary cause of old age. This essay is a classic. It will stand for all time throughout all ages as the first basic and real analysis of evolution and ageing of the cells of the human body. It explains the psychological and evo- lutionary errors and elements involved in the production of ageing. Without being compelled to study text books "i on psychology, philosophy, biology, histology, etc.. you| will harness them. capitalize them, and employ g 202 Berkeley Building will through reading this bricf analysis learn fully what is nature, when is nature not nature, what is the cause | Swoboda has written and copyrighted will be sent Fp of growth, maturity, evolution and decay. Swoboda | to you free of charge and free of all obligations to J has the happy faculty of being able to put a whole scl- | Swo ence into a comparatively few words. This essay will interest not only men and women who are merely inter- ested inavoiding thenightmare of oldage,and thosewho | name on postal, giving your name and address. day. Read it, and learn how to be perpetually young, for you cannot afford to live an inferior | pda: nand womanwillread | life and to grow old. A,B, Cof, tual le realize consciously that they are growing older in body, but it will also interest the scientist, the philosopher, the parchologtst, as well as the pure speculator on the sub- jectof life. I predict that. ‘this work and profit by it. youth. It will mean astonishment to the scientist. ALOIS P. SWOBODA, 2102 Berkeley Bldg., New York City, N. Y. I scas Address Itis impossible to dupli- brings confusion to those who practice self-deception. It brings embarrassment to those who believe old agenecessary. It seems bold. but this is only the effect of misconception concerning the necessity of old age. them. The result will amaze you. This essay which You owe yourself a reading of this essay on the Swo- boda philosophy and science. It will put you favorably in touch and in harmony with your creative forces. You fa if you will write for it, Just write your y Pe Soper name and address on this page. tear it out and mail it to Swoboda, or draw a ring around your ur letter-head, or merely send a» Name it to- J City comi book explains Conscious Evolution and the human body as it has never been explained be- fore. It explains the Swoboda theory and laws of mind and body. It startles, educates, It explains as never before the reason for the evolution of the mind and body. It tells how the cells and their energies build the organs and the body, and it tells cells beyond the point where nature left off for you. It will give you a better understanding of yourself than you could obtain through reading all of the books of science and philosophy on the subject of the body and mind, because it explains principles that have never before been explained by scientists or philosophers. cate elsewhere the information it gives, and the value of the information is beyond estimate. New York City send me your pyrighted book jous Evolution.”* icbooks.com