Judge, 1917-09-22 · page 27 of 28
Judge — September 22, 1917 — page 27: what you’re looking at
What you’re looking at
This page contains **two advertisements, not political satire**. The top half advertises **Rinex rubber shoe soles** from the United States Rubber Company. The ad frames shoe conservation as a patriotic duty—"conservation is a national watchword"—which likely references WWI rationing efforts of 1917. The pitch: buy shoes with Rinex soles to extend their life and save money. The bottom half promotes **Leslie's Export Department**, featuring Dr. W.E. Aughinbaugh, a trade professor offering free export advice to American businessmen. This appears designed to capitalize on post-WWI commercial opportunities abroad, particularly in South America. The accompanying image shows goods being shipped globally. Both ads reflect 1917 American concerns: wartime conservation and expanding post-war commercial markets. There is no cartoon or satire present—this is a straightforward advertising page from a commercial magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
September 22, 1917 Rinex Tommy, ‘is battle her asked She was tempt: ot for their | ERNST sles Miia, Sin MGR cba RO RUA GT eS ot . . : oe ONSERVATION is a national watchword. sin the | Apply it to shoes and you have the best is Pply nd yi a reason in the world for Rinex Soles. Rinex saves. Rinex wears longer. Rinex adds eee, ] life to your shoes. Rinex is flexible, resilient, easy non, but to walk in, damp-proof, good-looking. rls Buy new shoes with Rinex Soles. Whatever 1 turned you pay for them, Rinex makes them worth - more by lengthening their service. faving a . . hallow Ask your repair man to resole your shoes with a feel Rinex. Cost is no more than for leather and the Lenses increased wear is a paying investment. Look for RINEX mped in the shank—then you are sure of the ici: 1 genuine. Rinex Soles are made in white, tan. black and the new oak 7 otheral color, which has the exact appearance of oak-tanned so'e leather. In War. All Rinex Soles are the same quality. There 1s only one Rinex. United States Rubber Company Sole and Heel Dept., 1790 Broadway, N.Y. @ High Street. Boston im one always a ee —-~- a 7 lay et B 7 don't to Business Men Commercial opportunities for American business S men abroad—especially in South America — were never better than they are today. e adven- All that is needed is the advice of an expert to 2d specs bring supply and demand together. This expert advice a is yours for the asking. Dr. WE. Aughinbaugh, mitt Professor of Foreign Trade at New York University, feces | and Editor of the Export and Promotion Department ms || of Leslie's, has helped thousands of American mer- | chants to sell their goods abroad. As a reader of Leslie’s his department is at your service, gratis. eration Dr. Aughinbaugh has sold goods in nearly every civilized country in the world. He is in close touch with the foreign market, and his familiarity with conditions abroad based on personal experience make it possible for him to answer, or to find the answer to, any problem that may confront the exporter. Have you a product that you think might “go” in South America? Do you know how to reach the representatives from foreign houses anxious for American goods—perhaps the ar cast. ere ‘ sia! SENDING SISAL TO THE MARKETS OF THE WORLD cery thing that you manufacture? 1 Caw If you have an export problem you can’t solve, submit it to the Export Department and it will receive Dr. Aughinbaugh’s personal attention. LESLIE’S EXPORT DEPARTMENT 225 Fifth Avenue Ww. E, AUGHINBAUGH New York City comichooks.couy)