Judge — September 22, 1917 — page 28: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. It promotes Helmar brand Turkish cigarettes to an early 20th-century audience. The image shows an elegantly dressed couple in fashionable attire—the woman in a cloche hat and the man in a top hat with a cigarette—representing sophistication and modernity. The ad claims Turkish tobacco is "the mildest" for cigarettes and urges readers not to buy competitors until trying Helmar, which it describes as "fascinating, elevating, gentleman's smoke." The "Quality Superb" seal adds credibility. This reflects the era's widespread cigarette marketing before health warnings, targeting affluent consumers by associating the product with style and refinement.