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Judge, 1917-09-08 · page 27 of 28

Judge — September 8, 1917 — page 27: what you’re looking at

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Judge — September 8, 1917 — page 27: Judge, 1917-09-08

What you’re looking at

This is primarily a **commercial advertisement**, not political satire. It promotes a new American encyclopedia set positioned as superior to existing foreign-made references. The ad's central appeal targets American nationalism and practicality: it emphasizes the encyclopedia is "made in America by American scholars" and claims to cover American achievements previously neglected by foreign sources. The visual shows the encyclopedia's 9 volumes dramatically displayed amid discarded competitors, claiming superiority over "the biggest and most expensive encyclopedias." The main selling point is efficiency and currency: at "3½ cents a day," it's affordable, and—crucially—it contains recent information about World War I developments, new leaders, and modern discoveries that older, expensive encyclopedias cannot. The ad explicitly states older encyclopedias are "hopelessly out of date." This reflects 1917 anxieties about American cultural independence and the rapid pace of modern events, particularly WWI's impact on world affairs.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

uldn’t om as S me, Sof imore went any’s and ngion hter, ertia, er pa mer- Mrs. the put ding t do yout ety z t0 last oad ENCYCLOPEDIA i] MADE IN AMERICA BY AMERICAN SCHOLARS FOR AMERICAN READERS altogether inadequate entirely ignoring American me in many spheres of modern activity. SE On MADE IN AMERICA EVERY AMERICAN’S ENCYCLOPEDIA is. the work of a large body of American scholars who have gathered from the remote past and the immediate present all the interesting facts in connection with every subject of human interest—person, place or thing. It covers in- n found in no other Encyclopedia. Its arrange- imple that every bit of its vast store of in- e. Its broad scope and the it a work of onal and the It com- | bines features that stamp it with a distinctive individu- + ality, pleasing to the eye and grateful to the hand. Each | volume is The 9 volumes occupy. a f The bold captions and the ype in which the body of the text is printed are | features that, among many others, make Y [) AMERICAN'S ENCYCLOPEDIA an instrument of [the highest’ efficiency i FOR PROGRESSIVE AMERICANS treatment and arrangement of PEDIA show clear- SIT ONAL ; I ject matter, 7 MERICAN’S ENCYCLO! ly that its editors had a keen appreciation of the needs [] of the morlern American man and woman. 5 We Americans are a busy people. We have no time for of patience with the irrelevant. When we consult a work of reference we do so in most cases for a specific fact—not for an elaborate treatise when the fact sought new plan on which E , CLOPEDIA has been constructed enables it to s readers the greatest service in the least possible ERY AMERICA { knowledge is directory. Vi YCLOPEDIA every s quickly found as a name in a 1 want information, say, about the Dan- bury Hatters’ Case. You don't have to dig it out of some long article under a caption like Important Legal Deci- sions or History. of Capital and Labor. You will find the facts given right under its own name. You want to For years the chief sources of our knowledge have been Encyclopedias which being wholly, or in large part, of foreign make, have given ews of American endeavor and achievement: and women who stand in the foreground | | Wouldn’t You Be Willing To Spend 33 Cents a Day To Be | 100% Efficient In Everything? | | THAT’S ALL IT COSTS TO PUT IN YOUR HOME THIS NEW GIANT AMONG BOOKS OF REF ERENCE EVERY AMERI interest to American storted or while know about the history of Conscription, or about the Titanic Disaster, or the Colorado Strike of the Kiev Case —simply turn to these headings in their alphabetical order and get_your information without a moment's loss of time. Could fact findi +g be made easier? Could a greater incentive be offered for self-education, which is the only real education? LATER BY SEVERAL YEARS THAN THE BIGGEST AND MOST EXPENSIVE ENCYCLOPEDIAS Events have moved so fast in the past few years that the big, expensive Encyclopedias in most instances are now hopelessly out of Since their day a great world war has drawn into its vortex the most powerful nations on the globe. _ Developments of the most stupen dous and far reaching importance have taken place, with intense activity in scientific discovery and mechanical invention, New leaders have sprung up and taken the place of those who held the center of the stage a few short years ago. “The old order changeth, yiekting place to ew.” It isto the “new order” that EVERY AMERI- ENCYCLOPEDIA, belongs—new in purpose i telling about the newest thing: while not neglecting the oldest Its scope, and the variety formation can be adequately realized only by a examination anc use of the work. For up-to-dat timeliness, comprehensiveness and convenience EVERY AMERICAN’S ENCYCLOPEDIA is without a rival OUR INTRODUCTORY OFFER places EVERY AMERICAN’S ENCYCLOPEDIA within the means of all who thirst for knowledge. Figur- ing that the demand will call for the distribution of thou- sands of sets ‘monthly we can maintain the Present in- troductory price and terms only so long as savings in cost of manufacture can be effected by the placing of orders for unusually large editions with the printers and binders; otherwise, the present introductory price will be immediately advanced. and abundance point of view giving to the lives of ‘American men and women space usurped in other Encyclopedias by European mediocritics, and is thoroughly Inter- national in Scope, omitting no foreign subject of importance. AND MOST EXPENSIVE BY SEVERAL || all subjects of special dof the European E THE HIGHEST EFFICIENCY WITH ; THE LOWEST COST } EVERY AMERICAN’S ENCYC work of the biggest and most expe PEDIAS at a small fraction of their cost efficiency with true economy Send for your set immediately and ther secure the advantage of the present remarkably low introductory price. Here is true Brings you the entire set. 9 volumes. y 4 inches. | Special Library Durable ONLY oid. Catch Words (000 Pages. 1,000 ions. ciation clearly indicated of all Names and Common Words and Phrases treated in the text Latest Statistical and Industrial, Facts in connection with American and Foreign Cities and Towns. A WHOLE YEAR IN WHICH TO PAY THE BALANCE IF DESIRED. ENCYCLOPEDIAS | YEARS |} oth, with: | S| f f prrcc----- J-0-817 ff BRUNSWICK SUBSCRIPTION CO. is] 1116 Brunswick Bidg., New York City I the 9 volume, (or more) per month f Otherwise E will within fy ask for instructions for their recurn, at your ex pense, my $1.00 to be refunded on thelr receipt | Name | | Address | Occupation ! 1 I 1 ! era of $1 jo eesti 1 1 I ! ! H