Judge — September 8, 1917 — page 28: what you’re looking at

What you’re looking at

This is a cigarette advertisement, not political satire. The page promotes Fatima brand Turkish Blend cigarettes, made by Cameron & Cameron Co. of Richmond, Virginia. The ad features the product package prominently, decorated with Turkish architectural imagery (a mosque with minarets and dome) and a turban-wearing figure—design elements meant to evoke the cigarettes' "Turkish blend" origin and appeal to early 20th-century American consumers' fascination with exotic goods. The price ("20 for 15¢") and tagline "A Sensible Cigarette" suggest marketing to cost-conscious smokers. The exotic branding and imagery were common in tobacco advertising of this era, before modern health warnings or regulations on cigarette marketing.