Judge, 1917-07-28 · page 27 of 28
Judge — July 28, 1917 — page 27: what you’re looking at
What you’re looking at
This is primarily an advertisement for *Leslie's* illustrated weekly magazine, using World War I preparedness as its selling point. The page features a silhouetted military officer (identified as Donald Thompson, a war correspondent/filmmaker) and a photograph labeled "Getting a Zep" (referring to a German Zeppelin airship). The ad emphasizes that *Leslie's* provides superior war coverage compared to competitors, claiming its photographs are used by the U.S. Army and Navy War Colleges for officer training. It boasts the magazine has documented every major American conflict since 1855, positioning itself as the authoritative visual record of warfare. The appeal is straightforward: buy *Leslie's* to see the "most" and "best" war pictures before any other publication. At ten cents per issue or $5 yearly, the magazine marketed itself as essential reading for Americans concerned about military preparedness during the Great War.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
low } For Preparedness for this war—Uncle Sam took the best war- | pictures of Europe’s struggle for the instruction of his highest officers. He took them from Leslie’s. Donald Thompson’s moving-pictures, made especially for Leslie’s, are now being used in the United States Army and Navy War Colleges. ; Leslie’s has covered pictorially | every war since 1855. Leslie’s pictures are a vital part in the pictured history of every important event in America for more than half a century. No record of the Civil War is complete without Leslie’s cuts. _——S “GETTING A ZEP"—From Leslie's This war is being covered more completely by Leslie’s than any war has been covered by any national weekly in the country. In addition to our special correspondents in Europe, our ar- rangements with the leading agencies of the world, we expect to have special men with each arm of the service. The most war-pictures, the best war- pictures appear first in Leslie’s. J bu y . ¢ Or Clip the Coupon Soon Leslie's é es Welly Newspaper Donald Thompson Ten cents ae the newsstands. $5 by the year Sbrintal eras tase tontea Caleta ea tovn bamstn a