Judge — July 28, 1917 — page 28: what you’re looking at

What you’re looking at

This is primarily a **cigarette advertisement** for Murad brand Turkish cigarettes, not political satire. The image shows two figures in colonial/polo attire on horseback, with the tagline "Everywhere Why?" — though the connection between the imagery and the product claim is unclear. The ad's main message claims Murad Turkish tobacco is superior to competing 25-cent cigarettes and invites direct comparison. The decorative package shown emphasizes the brand's Turkish and Egyptian origins, which were marketing selling points in early 20th-century America, when "Oriental" tobacco was considered premium. The colonial sporting imagery (polo players) may have been intended to suggest sophistication and worldliness, though it's uncertain whether specific historical figures are referenced. This represents typical early-1900s cigarette marketing before health warnings.