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Judge, 1917-05-12 · page 27 of 28

Judge — May 12, 1917 — page 27: what you’re looking at

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Judge — May 12, 1917 — page 27: Judge, 1917-05-12

What you’re looking at

This page is primarily **a full-page advertisement**, not a political cartoon. It promotes "The 3C's Reference Library"—a comprehensive home reference set combining Webster's Revised Unabridged Dictionary, The National Encyclopedia, and a book case. The advertisement features a professional photograph of a woman posing with the elegant leather-bound volumes, positioned to suggest this is aspirational, quality merchandise for educated households. The marketing emphasizes the library's comprehensiveness ("contains about everything"), convenience (indexed with "Patent Thumb Index"), and affordability (only $1.00). The supporting text stresses that self-education and access to reliable information are essential for progress—a common early-20th-century American belief in the democratizing power of knowledge. The advertisement targets middle-class professionals (homes, offices, schools) seeking to appear cultured and well-informed. **No satire is evident here.** This is straightforward commercial messaging typical of Judge magazine's revenue model.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

e care 1t the 0d to l-time t case » said from small awful 10t0- him. rnal. nin at a nan ard ible use ral. aterm UL AP ERR Me AB a en Sa AP THE BOOK OF A MILLION ANSWERS he 3C® Reference Library tween its two cove use. Such is Web ‘This volume and the 11% ine Dictionary are ph up in your dai everyone ambitic '$ | SENT Now !! Qo neeseeme THE NATIONAL #i%iouncinc ENCYCLOPEDIA y physical and political division. country, state, province, city, giving main facts in the history of every race. pec ibes eve nthe late hies of fam ous ch: and de dynasty; bi EVERY SCIENCE, ART, MOVEMENT, THEORY, ACHIEVEMENT 1 bodies ars and constellations; animals, birds. fish, insects. trees, fruits and in, Roman and Norse mythology; hav - ricity and other : found in this marvelous storehouse wed to mect the require- Comprehensive : that Nature has created, che human mind has conceived, and man’s ingenuity has devised. — It spells, pronounces, and defines the newest as well as the oldest words in the English language. Instant accessibility of contents is the Keynote of the arrangement of the whole library. The foundation of every wise Lib y fc Compact ic Geta Rene a apre Unabridged Dictionary is a dictionary in ONE be consulted with the assurance that the word looked for is be- that is light in weight; that is a pleasure to 5 Revised Unabridged Dictionary, printed on high-grade Bible paper, and—be Reference Library—bound in § hali the thickness of the same book printed on ordinary book paper. olume Sct of the New National Encyclopedia (Self-Prono ng by 108 inches high, making ‘The 3Cs the most compact reference library in existence. ° The 3Cs Reference Library is a model onvenient of convenience as regards the arrangement of its subject matter. The divisions of the alphabet in the Webster's Revised Unabridged inly indicated by the Patent Thumb Index. In the National instead of grouping a number of sub : encyclopedias do—each subject or item is entered under its own name in proper alphabetical order, just where you would naturally look for it. The 3C® Library 52.475"; Book Case solves the problem of a practical working library, for the Home, Office or School, that includes the whole sum of all human knowledge in compact No matter where you are reading or stud you to have always at your elbor just the y reading about words you don’t understand, and persons, facts and things which s to be well-informed must know abou! With THE 3Cs LIBRARY at your side there is NO “Wondering where to loo exactly what you want when you want it! And just enough, toc ANCL ONLY Brings You the Entire Library — Sead ihe, dollar. and coupon __ The National Encyclopedia, and The Book Case Money back if not It contains about everything selected or General Reference is an up-to- vo'ume, that can use the most used book in The 3Cs Wexible, rich Full Leather just “dition of The ng) occupy a space only neyelopedia, ects under one general headi nd convenient forn 1E 3Cs BOOK makes it possible for t volumes to answer all the questions that cc But Webster’s Revised Unabridged Dictionary, We prepay chatees with the Case, for less a the satisfied price of an Unabridged Dic! Over 6,000 Illastrations pee. A Is Advanced mS Every Home ana Office Needs It ess without self-educ self-education is ion like Webster's Revised. to answer all your questions about words you don't understand, telling you . E how to use and pronounce them. ; 4 | Without an clopedia. like the new National, how can you read with pe : wot the great works in literature: UP GOES THE PRICE The cost of everything that enters into the manufacture of books is soar- t of this edition will last only a few days. No more ne. Be on the safe ing. The few sets 3Cs at this remarkable bargain price when these are side and order Today BRUNSWICK SUBSCRIPTION CO. 461217 . Volssies, Each 1116 Brunswick Bidg., New York City antsa bnches. Englosed find $1.00 first payment on The 3Cs Reference Library and Case. as repre- 4,176 pages. ented, I will Keep the books and case and remit ispi 1,004 month fort smonths after their delivery Frontispleces in Otherwise. I will, w days, ask for instruc- olor. tions for their return. at your expense, my $1.00 to be refunded on their receipt A 32-page Atlas of the World in Color. Bound in Durable Name Address Occupation | Pees ook Case i sup plicd im Oa, wrtaral émish