Judge, 1917-05-12 · page 28 of 28
Judge — May 12, 1917 — page 28: what you’re looking at
What you’re looking at
This is a **Coca-Cola advertisement, not satire**. The page shows a young woman in 1920s fashion (cloche hat, white dress) holding a Coca-Cola glass, with smaller figures picnicking in the background. The ad uses marketing rhetoric comparing Coca-Cola's appeal to "the beauty of young womanhood"—emphasizing naturalness and purity. The warning "Demand the genuine by full name—nicknames encourage substitution" reflects actual competition from imitation cola products in this era. This appears in *Judge* magazine because publications accepted paid advertisements. The content is straightforward product promotion rather than editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Drink __- wi, Like the beauty of young womanhood—simple— Pareagcepavennyly refreshing—Coca-Cola bases its goodness neither on art nor artificiality. A delicious and refreshing combination of the wholesome products of nature. Demand the genuine by full name— nicknames encourege substitution. THE COCA-COLA COMPANY ATLANTA, GA. comicbooks.com