Judge, 1916-09-23 · page 31 of 32
Judge — September 23, 1916 — page 31: what you’re looking at
What you’re looking at
This is primarily **advertising**, not a cartoon. The page promotes "The 3Cs Reference Library"—a combined package of Webster's Revised Unabridged Dictionary and the National Encyclopedia—positioned as an essential home reference set. The sales pitch targets middle-class anxiety about knowledge and self-improvement. The text argues that without an unabridged dictionary, readers cannot fully understand newspapers, literature, or other important texts. It emphasizes that the 3Cs set is "compact" and "convenient"—fitting on modest bookshelves—while still being comprehensive. The advertisement reflects early 20th-century beliefs that owning reference books signified respectability and education. The rhetorical claim that "every self-respecting home and business office needs it" suggests that lacking such volumes was socially embarrassing. The image shows the encyclopedia volumes side-by-side, visually demonstrating the product's compactness compared to larger competing sets.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STI THE BOOK OF A MILLION ANSWERS The 3CS (@vac.; ) Reference Librar EVERY SCIENCE, ART, MOVEMENT Comprehensive BT SOR recone Ente it the celestial bodies—plancts, stars and constellations; ; ; It contains about everything that Nature has created, the human mind has ; animals, birds, fish. insects, trees, fruits and ae 5 - Describes the diffe 13 of architecture, noted buildings conceived, and man’s ingenuity has devised. It spells, pronounces, and defines remains of past civilizat a prisons, tombs, . > . famous institutions—uni ‘ities, co es, libranes, mi well as the oldest words in the English language. s of Egyptian, Indian, Grecian, Roman and Norse : hood and schools of philosophy new nus sects, natural curiosities; inventions that have revolutionized m industry; noted names and places in fiction—these are only a { the many hundred kinds of information that might be enumer- ated did space permit.-embracing such subjects as electricity and other branches of physics, chemistry, mineralogy. geology, law ¢ id the practical arts—that are found in this marvelous storehouse of knowledge. Compact The foundation of every wisely selected Library for General Ref- erence is an up-to-date Unabridged Dictionary, Without an Una- the newest a It locates, and describes every physical and political division, country, state, province, city, giving leading industries and populations according to latest cen- ; every ocean, sea, gulf, bay, lake, strait, river, island, forest and mountain of importance. It gives the main facts in the history of every race, people, and dynasty; interesting accounts of religious beliefs, political parties, wars, revo- f an lutions, massacres, crusades, parliaments, legislative enactments; biographies of bridged Dictionary the reader of “worth while books” and the current news is always at a disadvant he doesn't know the meaning of famous characters: popes, cardinals, reformers, leaders, teachers in ecclesiastical frany of the words most important to the sense of the subject, espe- . . . . + i. cially the new scient: terms: conseq tly of the benefit “oon history; kings, queens, warriors, statesmen in ancient, medieval, and modern Giuls Utherwise deme from his readinge ie lost we OF Te Benefit be ld Bay is . : : The ideal Unabridged Dictionary is a dictionary in O history; authors, artists, juri actors, dramatists, composers, singers, that can be consulted with surance that the word loc between its two covers, that is so light in weight that it needs no spe- cially constructed stand, that is a pleasure in every way to use. Such is Webster's Recised Unabridged, Dictionary, printed om hich \ grade Bible paper, and—because it will be the most used book ie WEBSTER’S REVISED —_ in The 3s Re Library bound in SemicFlesiie. rich : ull Leather, and *ust half the thickness of the same book printer UNABRIDGED DICTIONARY § : ¥ on ordinal, Book paper, \ . is volume and the 8 Volume Set of the New Edition of Published by the G. & C. MERRIAM COMPANY The National Encyclopedia (Self Promouncing) that round out Fer 78 years publishers of the gensine Webster Dictionaries this ideal library occupy a space only 1119 inches long by 10 Made by American Scholars inches high, making The 3Cs the most compact, as well as the The Standard of Authority Wherever y in existence. the English Language is Spoken Convenient Bound in Semi-Flexible Full Leather but not least. The 3Cs Reference Library is a model of Printed on High Grade Bible P. 2120 Pages nce as regards the arrangement of its subject matter. livisions of the alphabet in the Webster's Revised Una- er S000 Mlus bridged Dictionary are plainly indicated by the Patent Thumb Colored Plates Superb 7 cx. Hence the word you are looking for can be found with- ¢ of unnecessary turning of Instant ac- a tN tents is the Keynote of t wement of ay netionary . aad Pronouncing ( fe es. nai Enexclopedia (Self Prononncing), instead of ven EB oe puncing V in Proper Names: 4 yping a number of subjects under one general beading abe ct a Fords ai tating an index vol- . colt we: ime, ate the particular infor- MCE mn de ed.—ea m is entered under its own . Abbreviations and Con- n Figures Based on The L ir r, just where you ly look for it. With the ns. sUses. y th > lering where to look y s mb Index. Marble Edge. Size 111g x 9 x 214 inches—weight 714 Ibs. ough toot ry het. . ae Every Self Respecting Home and Business Office Needs It onzy PringsYouthe Entire Library— the 5 Webster's Revised he F Jasews Al Up-to-the-minute Questions ; The young man or young woman who enters business Unabridged Dictionary patch pew words as syndicalism, sabotage, auto-in- OF Society W h the idea they can “get by” on merely the The National n't aferences toe Wath es ee enh knowledge picked up in school, and without constantly and E 1 at tog et Veto.” “New Thought.” Blue Sky adding to that knowledge by reading and the liberal use Mcyclopedia ¥ constantly appearing in print—What do th of authoritative works of reference, won't go very far. Nine volumes for less than one 5 Revised Unabridged tells the meaning of these thousands of other words and phrases of recent ill of the games of strange + in the theater of the European § Treemyst, Salonica, 1a, Galicia, Bukowina, Mesopotamia— ind what kind of people I hs about Albani ese countries have tragic ow them? Russians so anxious to take Erzerum, That's the big reason for such a large percentage of failures in life. The people who have succeeded realized when they went out into the world that what they learned at school was only the initial step; that to keep pace in the procession with those striving for the high places there must be @ continuous process of self education by almost daily addi- SENT the price of an NOW Unabridged Dictionary 6,296 Pages over 6,000 Illustrations and a whole year in which to pay the balance, if desired. There will be hundreds who will embrace this oppor- "To avoid delay in the delivery of your order sacks pay no taxes to the Czar? tions to the sum of general information—a new word or two Be gure to s mnal Excyclopedra enswers j these added to the vocabulary, or a fact in history, literature, prepay charges. Money bach if not satisfied. thers like them that wi! cie o simi ‘ed interest in andl unde rstandi of shat Ks Science, or the applied arts assimilated. ‘ c. d ona cy Ss 5 a s ?, het With it to consult even Prsemys! —_ But such self-education is impossible without.an Una- BRUNSWICK SUBSCRIPTION CO. city THE NATIONAL ENCYCLOPEDIA = (Self Pronouncing) bridged Dictionary like Webster's Revised that is able to answer all your questions about words you don’t under- stand, that tells you how to use and pronounce them, there- by enhancing your ability to express yourself with pre- cision and force. And without an up-to-date Encyclopedia like the new National, how can you read with perfect understanding even the columns of the daily newspaper, to say nothing of the great works in literature? Enclosed find $1.00 first payment on The 3C¥ Reference Library, 9 volumes. If as rep- resented, I will keep the books and remit $1.00 a month for 12 months after their detivery. Otherwise, I will, within § days. ask for in- structions for their return, at, your expense, my $1.00 to be refunded on their receipt Name Address Occupation . Canada, duty and carriage extra. J.9-23. comicbooks.com