Judge — September 23, 1916 — page 32: what you’re looking at

What you’re looking at

This page contains a cigarette advertisement for "Murad Turkish Cigarettes" by S. Anargyros, priced at 15¢. The ad features two illustrated scenes: **Left side:** A figure in striped clothing (possibly representing a Pierrot or commedia dell'arte character) with text reading "Everywhere-Why?" **Right side:** An Art Deco-style illustration of a woman in an ornate dress with butterfly wings, holding what appears to be a cigarette, in an enchanted garden setting. The advertisement uses fantasy and theatrical imagery to market the product. The "Everywhere-Why?" slogan suggests the cigarettes' widespread popularity. The fairy/butterfly motif and exotic Turkish branding appealed to early 20th-century consumers' desires for sophistication and glamour. This represents typical Judge magazine advertising rather than political satire.