Judge, 1916-06-10 · page 16 of 28
Judge — June 10, 1916 — page 16: what you’re looking at
What you’re looking at
This is a **full-page cigarette advertisement**, not satire or editorial content. It appeared in *Judge* magazine, which accepted paid advertising despite its satirical focus. The ad promotes Camel cigarettes by positioning them as superior through claims that modern readers would recognize as misleading marketing: - **"No bite, parch, or unpleasant after-taste"** — health reassurances now understood as false - **Turkish and Domestic blend** — presented as a mark of quality - **"Value is in the cigarettes"** — dismissing competitor giveaways (premiums/coupons) as inferior, while implying Camels' quality justifies premium pricing The image shows a Camel cigarette pack prominently displayed. The "cartoon" elements (speech bubbles, casual tone) are merely advertising style devices, not editorial commentary. This reflects pre-regulation tobacco marketing (likely 1920s), when such health claims were legal and common in mainstream publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Free from bite, parch and any unpleasant cigaretty after- Smokers realize that the value is in the cigarettes and do not expect pre- miums or coupons Camels are sold ecerych-re tn screntifcally sealed packages, 20 for 0c; er ten packages (200 cigarettes) in @ carton for $100. We strongly recommend this carton for the home or effce supply or when you trevel TURKISH | ‘ Pomes TIc CIGARETTE are worthy of your quick attention because they not only overcome every objection to cigarettes you may ever have had, but afford the keenest enjoyment that is as real as if is new to the most exacting smokers! For instance: Camel cigarettes will not bite your tongue or parch your throat; they leave no unpleasant cigaretty after-taste, no unpleasant cigaretty odor; they have a delightful meliow- mild-body, permitting you to smoke as many as you like, yet assuring that desirable cigarette satisfaction without any comeback! And Camelsare as refreshing as they are different! Put a Camel cigarette in your mouth and light up. You'll get the spirit of that smooth, novel flavor, of the expert blend of choice Turkish and choice Domestic to- baccos in the first few puffs! And, as you smoke more and more Camels their enticing taste will so meet your cigarette desires that you will realize their superiority. Compare Camels with any cigarette in the world at any price! Once you have a personal acquaintance with Camels, you'll not be surprised that smokers do not look for premiums or coupons. You'll understand, too, that the value is in the cigarettes, which meet every test you care to make. R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N. C. LB, CARE SrTrTre Ss comicbooks.com