Judge, 1916-05-06 · page 22 of 28
Judge — May 6, 1916 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Nujol (mineral oil) laxative ad endorsed by Harvey W. Wiley, a famous "muckraking" food safety official. The ad uses **wartime "preparedness" rhetoric**—popular during World War I—to sell constipation relief, claiming poor digestion weakens one's resistance to disease and thus represents "physical unpreparedness." The right column contains humor excerpts titled "With the College Wits," featuring short jokes about romance and military life that appear reprinted from college humor magazines (Rutgers Targum, Siren, etc.). These include a soldier's confusion about following orders and sexual innuendo about letter-reading. The satire is subtle: the ad cynically weaponizes patriotic health language to market a mundane product. The college humor is typical period banter—mildly risqué by 1910s standards but now mostly quaint. Bottom ads include diamond simulants and a press-clipping service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Approved by farvey W.Wiley rector of ol Good House- keeping Bureau of Foods, San- Health is the Only Preparedness ISEASE strikes first at the unprepared D —at those who haven’t been careful to maintain a sufficient reserve of vitality as protection against the attack of sickness, Constipation saps your vitality, lowers your resistance. By permitting it to continue you are indulging in a dangerous form of physical unpreparedness. Laxatives and cathartics are upsetting and tend to form a habit. Frequently they intensify the very condition they were meant to cure. The use of Nujol as an internal lubricant is entirely free from these objections. Nujol doesn’t upset the processes of digestion and assimilation, because its action is purely mechani- cal. It softens the contents of the intestines, oils the mucous lining and so encourages normal, healthy bowel activity. Most druggists carry Nujol, which is sold only in pint bottles Pa acked in cartons bearing the Nujol trade mark. If your druggist doesn’t carry Nujol, we will send you apint bottle prepaid to any point in the United States on receipt of 75 cents—money order or stamps. Address Dept. 13. STANDARD OIL COMPANY New Jersey) Bayonne New Jersey Nu SNOMMRTRRLO CHATS US. PAT. before you buy them. Wri ] fear Se cetera test. Boh hard the are arin oe teed twent, ‘Will sead you inner gut ‘wondertel gums fa ony tty Lota K, eolid grid. regular diamond mountings —by express—charges pre} WHITE VALLEY GEM CO., 819 Walsin Bide, Indianapolis, Indiana LookandWear | COPY THIS SKETCH like Diamonds | and tet me vce what you can do with it ithies! th strators and cartoonists ern from £20 to Chaweek i My practkal system of teh a file and aif, 80 you can see and wear them for big illustrated catalog and Free Trial Ofer 1483 Schofield Roliiog, Cleveionds O- ROMEIKE’S PRESS CUTTING BUREAU will send you all newspaper clippings which may appear about you, your friends, or any subject on which you may want to be “up to date.” Every newspaper and periodical of importance in the United States and Europe is searched. Terms, $5.00 for 100 notices. HENRY ROMEIKE, 106-110 Seventh Avenue, New York. With the College Wits Caroline Caroline, | oded you, Sang your praises high, Lauded all your blonded’ charms, To the well-known sky. Caroline, I’ve seen you now, Marked the fleeting dimple, Sad I think that foolishly Once I thought you simple! Gone is each superior thought, Pride’s a vanished sin, Caroline, you have my goat, Caroline, you win.—Rutgers Targum (V2 Olive—Why do you think he receives many letters from her? Bernice—When he opened that letter just now he knew just where to look for the second page.—Siren. Essentials—There are five things abso- lutely essential to a successful musical comedy: (1) A pretty chorus; (2) A chorus which is pretty; (3) A pretty lot of girls in the chorus; (4) Chorines who are pretty; (5) A chorus made up of pretty girls— Punch Bowl. With the Hinglish in Heurope— Corporal of the Guard—1 s’y, 'oo shot this man? Sentry 1 did, : sor. Sentry—Oh, well, why didn’t ’e s'y so?- Chaparral. Crazed by Shell Fire—. . . and then the Germans charged, and captain shouted, “Shoot at will,” and I shouted, “Which one is he?” And then they took away my gun, and now I can’t play any more.—Lampoon. His Excuse—‘‘I thought you could play pool.” “Lord! What can you expect with this low-grade chalk?” —Record. Raw Material—/nstructor—Do we im- port any raw material from ance? Wit (a la critic)—Only plays!—Burr. Very Delicate—Chem. Stude—My, what an unhealthy looking balance. Prof.—Yes, it's very delicate —Widew T BEAR SPRING WATER Ita parity has made it famous se Ot eit glans stoppered bottles. (A077) 50¢ thy comicbooks.com