Judge, 1916-05-06 · page 23 of 28
Judge — May 6, 1916 — page 23: what you’re looking at
What you’re looking at
This page combines satirical humor with advertising, typical of Judge magazine's format. **The "Shear Steal" section** contains four brief humorous anecdotes mocking social interactions: - A door-to-door salesman insults a woman's kitchen ceiling to avoid rejection - A man compliments a woman's face as "handsome enough to stop a streetcar" (sarcastically praising her after allegedly insulting her) - A man explains he threw away good cigars when quitting smoking because keeping them tempted relapse - A job applicant lists absurdly menial tasks as qualifications These jokes rely on wordplay, ironic comebacks, and social awkwardness—typical early-20th-century humor. **The main advertisement** promotes B.V.D. men's underwear, claiming it's modern and cool enough that an old-fashioned father now joins young people's fun by wearing it. The ad emphasizes quality construction and comfort—marketing casual modern dress to an older generation resistant to change. The page is primarily advertising-driven content framed by light satirical humor reflecting period attitudes about commerce, gender relations, and generational differences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Shear Steal Getting Even—‘“Now, what do you want?” asked the sharp-tempered woman. “T called to see if I could sell you some bakin’ powder, ma'am,” said the seedy gentleman with the staggering whiskers. “Well, you can’t sell no bakin’ powder here, and I ain’t got no time to waste on dlers, anyway.” “Come to think of it, ma’am,” said the seedy gentleman, as he fastened his bag, “I wouldn't care to sell you any powder. This pol ttle kitchen of yours is so low in the ccilin’ that the bread wouldn’t have no chance to rise.”—Dallas News. um, Justification—“Sir,” said the angry woman, “I understand you said I had a face that would stop a street-car in the middle of the block.” “Yes, that’s what I said,” calmly an- swered the mere man. “‘It takes an unusu- ally handsome face to induce a motorman to make a stop like that.”—Topeka Journal. Never Again—“You say you have quit smoking?” “Yep; never going to smoke again.” “Then why don’t you throw away those cigars?” “Pa’s Got His New B.V.D.s On” E had old-fashioned notions about Underwear, until the Boys went out, bought B.V.D. and made him put it on. Look at him! Now, Pa joins right in the young folks’ fun, because he’s cool. I threw away a box of good cigars the last time I quit smoking and it taught me a lesson.” —New York Globe. any What He Could Do—“ What kind of i work could you possibly do around my . . the office?” Loose fitting, light woven B. V.D. Underwear starts with the best possible fabrics (specially woven and tested), continues with the best possible workmanship (carefully inspected and “I’m a kind of all-around handy man, mister. I kin hold a door open, light a match for ye, call a taxi, drop letters down 1S0- . ¥ re} c re ry * ical ie cates wok tell folks yer out when ye re-inspected), and ends with complete com- rus ain’t. rooklyn Life. fort (fullness of cut, balance of drape, correct- iy: Couldn’t Stop Him—Bacon—This pa- ness of fit, durability in wash and wear). per says that an artist who wanted to paint a picture of a snowstorm was lashed for four sh Points of View mila} Look Out!—Prosperity rides in an auto B.V, D. Closed Crotch B.V.D. Coat Cut Under. paid | with optimism for the chauffeur.—Balti- Union Suits (Pat, shirts and Knee Leng? | more American U.S. A.) $1.00 and Drawers, $0c and d Look out for the traffic regulations! upward the Suit. upward the Garment. ™ Another Detail—It takes two to make The B.V. D. Company, eb ake a dual life.— Jeap in Detroit Free Press. New York. a Fi How about the necessary witnesses? London Selling Agency: 66, Aldermanbury, E. C. Kk y hours to the mast of a steamer in a tempest. | Eghe And yet I'll bet he broke away and did it.—Yonkers Statesman. Welcome Week-End Guest (From the Bookseller, Newsdealer and. Stationer.) The realizat is growing that the hich pleases tke gr number of Americans is the f If it Aasn's This Red Woven Label (Trade Marb Reg. U. & Pat, Of, and Foreign Countries) B. V. D. Underwear “mission” except to furnish its readers with de ti i hearty American laugh Because of thi Once a Flanders Guest, Always One 300 Rooms. Every Room with Bath | Policy, Jupce been chosen by many of $1.50 per Day Upward America’s best illustrators and cleverest humorists as the “happy medium” of ex- Pression their most interesting work. Not to teach, not to preach, but to see that | the readers get their share of the world’s fun | in prose and picture without offense to good is the sole wish of the publication which, as a jolly reading companion, is a favorite week-end guest in the home, at the club and in the college fraternity house. HOTEL FLANDERS 47th Street, Just off Broadway NEW YORK A Fireproof Hotel, with Ezery Modern Improcement ted in the most ideal section of the city, ding shops, department stores and thea- orchestra. A booklet gladly sent on This hotel is surrounded by tres. Excep application. HORACE R. SHARES, Prop. comicbooks.com