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Judge, 1916-04-01 · page 27 of 28

Judge — April 1, 1916 — page 27: what you’re looking at

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Judge — April 1, 1916 — page 27: Judge, 1916-04-01

What you’re looking at

This is **primarily a full-page advertisement**, not a political cartoon. It promotes a mail-order book set called "The Library of the World's Greatest Scientists." ## Key Content: The ad features "The Thinker" statue and advertises seven volumes by Darwin, Spencer, Huxley, Tyndall, and Lombroso—prominent 19th-century scientific thinkers. The pitch emphasizes how these books represent "tremendous advances in knowledge" and modern civilization's intellectual progress. ## Historical Context: This reflects the **late 19th/early 20th-century fascination with scientific authority**. The ad invokes evolution and criminology as markers of intellectual sophistication, appealing to readers' aspirations for self-improvement through "great" thinkers. **Notable element**: The inclusion of Lombroso's work on criminology—particularly "The Female Offender"—reflects period pseudoscience that claimed to identify criminal "types," especially women. This is presented uncritically as cutting-edge knowledge. The advertisement essentially sells intellectual prestige and personal betterment through consumer purchase.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

These Books Startled the World— They Made Men Think As Never Before Primitive man was but a degree removed from the brute—a creature of instinct—until he began to think to a purpose and devise means to amelio- rate his lot. It has taken thousands of years—no one knows how many—to produce the modern type of man who supplies his daily needs and his luxuries through the exercise of his brain rather than his muscle. ‘The books whose titles are given below are by the greatest and the most original thinkers the world has ever known. Spend some of your spare minutes with these books and leam more about yourself—understand the secrets of nature which they reveal—see how man has arrived at his present high state of efficiency through the development of mind—and you will be surprised at the effect on your own mental growth. Our modern civilization, the product largely of the tremendous advances in knowledge of the last half century—the age of Darwin and his fellow scientists—is the concrete expression of the thought contained in— The Library of the World’s Greatest Scientists DARWIN — SPENCER — HUXLEY— TYNDALL LOMBROSO Books That Agitated Society with| Prof. Lombroso’s Book on Criminology a Revolutionary Ferment an illustration of the wide scope of this set, ere is the volume on The Female Offender, by Prof. Lombroso. No re startling revelat can be found anywhere than those contained in the picture he drawa’of (one! aepece ofi the’ under: n this book. ‘The Social Evil is as old as We find references to it in the recoids of t civilizations. The descendants of scover new | Tezebel and Messalina are to be found in every stratum of ‘The lair of “The Scarlet Wo- man” is located in almost every community. No study of So herefore is complete that does not take into account her malign influen: id the res necessary to. combat that influence. "s work made an epoch in criminology ¢ of the wide s ystematic character of his resear THE THINKER | A Handsome New Edition Just Off the Press at Less Than Half Price -NOW Notwithstan¢ action in price a price absolutely unprecedented for books of this ‘books are issued ina style superi ney have ever appeared before. ches x 514 inches | a rich, dark ereen, silk ribbed with gold pancled backs, finished i bands inted on These gre from They will help r] You w > mM not once and each | t sh entertainment a cloth, tops and silk hea Jlumes are pr Titles of These Wonderful Volumes Vol. 1. THE ORIGIN OF SPECIES: SURVIVAL OF THE FITTEST, Exc CHARLES DARWIN LM. THE ORIGIN OF species: AFFINITIES OF ORGANIC BEINGS. CTC. CHARLES DARWIN ML. EXPRESSION _OF THE EMOTIONS IN. MEN AND ANIMALS By CHARLES DARWIN WMANE INTERESTING ILLUSTRATIONS) THE FEMALE OFFENOER, THE CRIMINAL TYPE IN WOMEN, THE SOCIAL EVIL, ETC. ‘Gy PROF. CAESAR LOMBROSO (PROFUSELY TLLUSTRATED) MAN'S PLACE IN NATURE THOMAS H. HUXLEY uriusteAtem . SOCIAL STATICS OR OROER ‘Gy HERBERT SPENCER |. FRAGMENTS OF SCIENCE AND LESSONS IN “ ELECTRICITY By JOHN TYNDALL (ULLUSTRATED) MAIL COUPON TODAY expense in the manufacturing ks of Darwin, Spencer, Ho Tyndall ary of the World's € ng world have Jc figures for printing and binding on Large orders that will keep the pla ly at work, But ‘only in case book-buyers respond quickly, and thereby enable us to keep thy ses going on reorders, can we undertake to maintain this price, which we reserve the right to advance without notice. Money back if not as represented. BUT YOU MUST SEND COUPON NOW. ATTACH couroN AND $1.00 TO YOUR LETTERHEAD |) Brunswick Subscription Co., 449 Brunswick Bldg., New York City J. dt volume set of ped, charges return them at once if not fand ny $1.00. City... Occupation... comicbooks.com