Judge, 1916-04-01 · page 26 of 28
Judge — April 1, 1916 — page 26: what you’re looking at
What you’re looking at
This page contains several distinct elements: **Main Article: "Truth and Trade"** by Bishop Warren Candler argues that dishonest advertising is a form of theft. He condemns sellers and buyers who profit through false claims, comparing them to biblical fraudsters Ananias and Sapphira. The piece advocates for the Associated Advertising Clubs' motto of "Truth" as a moral imperative for commerce. **Advertisements** promote self-help and instructional books typical of the era: Maurice Switzer's "Letters of a Self-Made Failure" and a "Sexology" guide promising practical marital/family knowledge. **Right Column** contains brief satirical "Points of View"—short humorous observations on everyday life (cold baths, weather, etc.). The overall theme reflects Progressive-era concerns about consumer protection and business ethics, advocating for advertising reform as a moral and social issue rather than purely commercial one.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MAURICE SWITZER’S LETTERS OF A SELF-MADE FAILURE The “LETTERS OF A SELP-MADE PAILURE™ ran senally for ten weeks in Leslie's, and were quoted by more than 200 publications. If you sit in “the driver's seat” or merely plod along beside the wagon, whether you are a suc- cess or think yourself a failure, you will find this book full of hope, help and the right kind of inspiration. If you believe that it is more important to know why ten. thousand fail rather than why one man succeeds, read this book. The LETTERS are written in epigrammatic style with @ touch of irresistible humor, and they impart a sys- tem of quaint philosophy that will’ appeal to everyone, re- gardless of age, sex or station. Price, $1.00 Leslie-Judge Co., 225 Fifth Avenue, New York SEXOLOGY by William H. Wa A. M., M.D. imparts in a clear wholesome way, in oneevolume: Keowledge a Young Man heey Have Knowledge Young Husband Should Have Koowlese « Father Should Have ¢ a Father Should Impart to His Son Nodal nowledge a Husband Should Have Keowlotee 2 Young s Tanen ‘Should Have wowleds: 92.00 postpaid Nedeal Keowtede Write for “Ouner People’s Opinions’* and Table of Contents PURITAN PUB. CO., 792 Perry Building, PHILA., PA f/f] Hf} “Ceuth Cade By Bishop Warren A. Candler, Chancellor of Emory University, Atlanta } EN a seller and a partakes of the nature of the crime of buyer have made a ) trade, based on truth, ' h have obtained a benefit, and ing. whatever its nature, which lends the community to which they its columns to such advertising, ac- belong has been benefited inso- cepts a bribe to become accessory to far as their interests affect the the same crime. welfare of the community. therefore, enhance values. gerously near to theft. commercial world; it i has parted with that which the by the Associated Advertising Club: ‘ ssocia 1g Clubs other needed, and in turn has ob- of the World in the motto **Truth”™. tained from his fellow-man what he Such @ sentiment must act like a himself needed. Honest exchanges, health-laden current on the trade But trades based on untruth damage beyond the limits of advertising, ard all concerned. They approach dan- stimulate honesty in all the processes By advertising, buyers and sellers are The patron saints of the commercial brought together, and truthful adver- ‘ not to b tising promotes the welfare of the Sapphira. Lying spirits cannot guide in fact, of the wealth-producing forces of the The argosies of trade must sail by the world, But untruthful advertising is pole-star of truth. Otherwise they a fraud and the fosterer of fraud. It getting money, or goods, under false both pretenses. The medium of advertis~ Each It is a far-reaching reform proposed winds. Its influence will extend far and transactions of commerce. world ought not to be Ananias and apart safely the merchantmen of the world. “This ia ong of »serent0 Advert, Advertsing jm Clubs of the LW ort (handawsar teres Indiana written for buyers li Drawing by Chas. Daniel FreyCo.,Chicato. Plate by Mound City Eng. Co., St. Louis: ~ the Associated Advertising rite for interesting booklet, you of View True I’m made of ordinary cla Admission now I make; When zero weather comes our way Cold baths I never take. Detroit Free Press, Points From owning up I'll never flinch— Whene’er the blizzard roars T raise my window half an inch And take my sleep indoors. Look Ahead—Learned men_ gathered in Arizona to decide just how many year ago the cliff dwellers built their swallow-like homes. while the corn club boys are getting prizes for growing bigger crops.— Philadel phia North American. “Unborn tomorrow and dead yesterday,” Tomorrow has the greater claim, after all. And There Are Other Commodities— Germany has increased the tax on cigars— and the blockade prevents the putting of Pittsburgh tobies into the mouths of that country’s smoke Tough luck!—Pits. burgh Chronicle-Telegraph. Oh, it might be worse Decision Reversed—A New York judge —evidently a young and innocent bachelor— has decided that a husband is his wife's s Cleveland Plain Dealer. Fireside Supreme Court Report. De cision Reversed. Science vs. Sentiment—aA scientist ys that dimples are defects in anatomy hen let us have more defectives.—Detroit Free Press. And_ kisses bear germs, and embraces are unhygienic. A bas la Science! It is better to be an hour Not Always Philadd- too carly than a minute too late. i ning Telegraph Not if your appointment is with a woman ludge April 1, 1916 Vol. LXX Copyright Entered at the P Cable address “Judgark Brunswick Buildi Payable in advance or by The contents of IUD be Us not be found at any newsstand, der obligations if that fact be proavt tal card of by letter Present year, 10 cents per OF Ststes, its dependencies add 50 cents a year Mt Ei Building 3LAND AD’ Building comicbooks.com