Judge, 1916-04-01 · page 28 of 28
Judge — April 1, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It occupies the full page of Judge magazine. The image depicts a well-dressed man standing on a table, gesturing dramatically while smoking, surrounded by seated men in formal attire—apparently engaged in "lively argument." The ad copy associates "Bull" Durham smoking tobacco with intellectual vigor and persuasive speech: the smoker "punctuates a crisp sentence with a puff," his "mind responds to the freshness," and "keen thinking and forceful action" naturally pair with this brand. The appeal is aspirational masculinity—smokers are portrayed as alert, articulate, and commanding. The "roll your own" angle emphasizes craftsmanship and quality. This represents typical early 20th-century tobacco advertising that linked smoking to sophistication, mental sharpness, and social authority—claims that would be illegal today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Brisk Smoke—“Bull” Durham When you see an alert-looking young man in a lively argument roll a “Bull” Durham cigarette—it’s the natural thing. He likes to punctuate a crisp sentence with a puff of “Bull” Durham. His mind responds to the freshness that’s in the taste of it, and his senses are quickened by its unique aroma. A cigarette of “Bull” Durham just fits in with keen thinking and forceful action. GENUINE as ‘BULL DURHAM - a SMOKING TOBACCO / You get more wholesome, lasting satisfaction out of “Bull Durham by pin 4 than from any other tobacco ever rolled up into a ‘4M cigarette. Made of “bright’’ Virginia-North Caro- lina leaf, ‘‘Bull’” Durham is rich, fragrant, mellow- sweet-—the mildest, most enjoyable of smokes. “Roll your own” with “Bull’’ Durham— so good \ a cigarette cannot be obtained in any other way. sas THE AMERICAN TOBACCO COMPANY comicbooks.com