Judge, 1916-04-01 · page 22 of 28
Judge — April 1, 1916 — page 22: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement for Vanity Fair magazine** (a real 1920s publication), disguised as satirical editorial content in Judge magazine. **The Main Satire:** The ad mocks people who are "out of step" with modern life—portrayed as old-fashioned "fogeys," "old maids," or "old bores." The pitch: reading Vanity Fair will make you fashionable and witty. The humor targets social anxiety about appearing dated in a rapidly changing era (the "whirling progress of our time"). **Key References:** - "Dollar Diplomacy"—a jab at Theodore Roosevelt-era foreign policy, here repurposed as a joke about getting good value - References to "eight cylinders" and automobiles reflect 1920s modernity obsession - Content promises (Paris fashions, dancing, motors, golf) appeal to Jazz Age sophistication **Side Content:** Smaller college humor pieces mock student life and dating customs of the period. The page essentially satirizes consumer anxiety while *being* the consumer product itself—a meta-joke typical of Judge's editorial approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ZANITY FAIR Don’t Be a Social Back Number— If you are out of step with the whirling progress of our time; if you are removed from its magnetic influences; if, despite your youth, you are becoming an old fogey, or an old maid, or an old bachelor, or an old bore; if your joie de vivre is dying at the roots—then you must read Vanity Fair, and presto! you will be nimble-witted and agile-minded again—the joy of the picnic—the life of the grill-room—sunshine in the home. Six months of Vanity Fair will enable you to ignite a dinner party at fifty yards Don’t settle down comfortably in the ooze. The world is moving: moving on all eight cylinders—some folks are even moving on twelye and you might just as well move along with them. Don't stall yourself on life’s highroad and be satisfied to take everybody else’s dust. Hop w little joy ride on the red and yellow band-wagon— \d-wagon. ESSAYS AND REVIEWS: Ry intel lectually stimulating essay ts and critics PARIS AND LONDON: The latest diverting news (rom the European capitals DANCING: Outdoor dances, in rm door ‘dances, “thythmic dances, ecm ures, cosmic dane Fh teenie FASHIONS: From Paris, London HUMOR: The most original and — FASHION get Tor al dicate ing mea and women. DOGS AND MOTORS: Photo- raphe of the best-bred dogs and the best-bailt motors. with deserip= Uons and timely discusslonof them SHOPPING: An index to the beat Of golf, teani shops, what they sell, and a shop: polo and a dozen ping offer that is bound to interest End indoor sports. Slert men and women. Try a Little Dollar Diplomacy! You think nothing, in your poor deluded way—of paying $2.00 for a theatre ticket, or for a new book, but for only $1 you can secure six months of Vanity Fair, and with it more entertain- ment than youcande- rive from dozens of sex plays or a shelf fullofproblemnovels. THE STAGE: First-night and be- F: rst PEOPLE: Striking and unusw of celebrities ‘who, he ww Vork a buliant, fase Stop where you are! Teareli that coupon! The most successful of all the new magazines ES want your brain bept powdered and well groomed for siz months, just tear of. fill in ‘and mail the little coupen’ below OF MAGAZINE. It’s an entertaining Magazine for ‘Moderns. ‘We are not going to print any pretty girls’ heads on its covers. We no dreary se tories. Nodiaries oftravel. No hack articles on prg- paredness. No gloom. No problem stories. No arti- cles on tariff, or irrigation, ‘or railroad fates, of pure food, or any other statisti- cal subject Condé Nast, Publisher Frank Crowninshield Editor 25 Cents a C Three Dollars With the College Wits She—Awfully sorry to have kept you waiting so long, but I was composing. He—I had a suspicion that you wer making up.—Record. It Would Be Better My dog is called an Irish Setter. He cavorts from place to places, Carroms into chairs and vases. Crashes into desk and table, Smashes all that he is able. ad but true. Hence I think it would be better If we called him an upsetter! Do not you? Lampoon. How to Play Safe in One's Classes 1. Always generalize. 2. Make your generalities glitter 3. Divert the prof’s attention by some leading question. 4. Find the prof’s outside interests, and play thereon strong. 5. Never let go.—Rutgers Targum Overcharged—K id—Why does the car- non kick, papa?” Papa—I guess they charged it too much sonny.—Siren. Reasons—The stingiest man in the world sued for divorce because his wife was waste ful and extravagant. “Will you give the court some specific tances?” asked the lawyer. “Well, one days she goes and buys thre toothbrushes, one for herself and one fe cach of the kids. And the worst of it was we already had one good one.”—Gargove So Say We All of Us—Him—I haw a friend who suffers terribly from the best Her—Where does he live Him—He isn’t living. —Lehigh Burr. The Nuttiest Invention—The nuttiet invention we have have heard of is a type writer for cutting alphabet soup noodke but still we have to hand it to the & who invented a stone bender for fitting curbstones to street corners.—IV idew. comicbooks.com