ComicBooks.com Register / Loginit's free!

Judge, 1916-02-26 · page 27 of 28

Judge — February 26, 1916 — page 27: what you’re looking at

📖 Open the full issue in the page-flip reader →
Judge — February 26, 1916 — page 27: Judge, 1916-02-26

What you’re looking at

This is primarily an **advertisement**, not political satire. It's a full-page promotional piece for a six-volume "Lotus Edition" of Rudyard Kipling's works. The heading references "Tommy Atkins"—Kipling's famous literary character representing the British enlisted soldier. The ad uses the context of World War I ("battle scarred frontiers of France and Belgium," "Khaki clad sons") to market Kipling's writings about military life. The advertisement emphasizes four categories of Kipling content: British soldiers' barracks life, Anglo-Indian colonial administration, Native Indian customs and superstitions, and poetry. It stresses the set's physical appeal (hand-fitting volumes, large type, gold titles) and positions it as a bargain at $1.70—claiming scarcity to encourage immediate purchase. There is **no visible cartoon or satirical commentary** on this page. It's a straightforward sales pitch leveraging wartime patriotism and Kipling's established literary reputation to sell a book collection.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

7 TOMMY ATKINS HAS COME INTO HIS OWN AGAIN Tommy—immortalized in the stories and ballads of Rudyard Kipling—now holds the center of the In these six attractive volumes of stoutly advances the emblem of England's sov , MINE OWN PEOPLE World's stage, the cynosure of all eyes. “Then it As the refrain from Kipling’s famous ballad puts it, Tommy this, an’ Tommy that, an’ ‘Tommy, ’ow’s yer soul?’ But it’s ‘Thin red line of ’eroes’ when the drums begin to roll.” England's “thin red line’ that withstood the shock of Waterloo is now repeating history through her Khaki clad sons on the battle scarred frontiers of France and Belgium. THE LOTUS EDITION OF THE WORKS OF RUDYARD KIPLING we see the English soldier in barracks, at play, in love and in the grim work of repelling the onslaughts of barbarian hordes as he FASCINATING STORIES OF LIFE IN THE RANKS No one knows the good qualities and the weaknesses of the British private like Kipling, and no such pic tures of actual life in the ranks in its humorous and tragic phases were ever drawn as those presented in his stories of the trio of fast friends, headed by the inimitable, saturated Mulvaney, who shoulder to shoulder pass through many perils and escapades in war and in the no less trying ordeals of peace. DAZZLING PICTURES OF ANGLO- INDIAN LIFE Stories about English men and women of the administgative caste, the military types, the schem- ing mammas, the wonderful rattling, riding ladies ever on the lookout for husbands and lovers—often, it would scem, the husbands and lovers of others— are told with a freshness and unconventionality peculiarly his own, which helps to explain. the unmistakable intensity of the general relish for Rudyard Kipling. STARTLING TALES OF NATIVE LIFE Curious glimpses of customs and superstitions and uncanny religions—hidden matters never seen by the traveler, and known only to few residents, for which the author has remarkable keenness of scent remind us that India is above all the land of mystery. So vivid are these tales that we feel the scorching heat, we see the riot of color, we sense the impending danger, we smell the dust from the sun-baked earth as we read. POETRY WITH A PUNCH It has a nd swing, Everybody enjoys the verse of Kipli gripping quality, a pith and point, a lilt an audacity of high spirits, a compelling force that makes reading it a delight and memorizing it a pleasure. Who could ever forget the lines of the Vampire, Mandalay, Danny Deever, or that noble ode, the Recessional? ignty, that justice, honesty and fair play may follow in its wake. YOU WILL READ THIS SET Because it offers you every temptation to use it. The volumes fit the hand nicely—each one being 65 x 48% inches. They lie perfectly flat when opened. The type is large and clear. The binding a red buckram with genuine gold titles. The Complete Set— 6 VOLUMES 176 TITLES 2500 PAGES The same contents usually published in 10 volumes, is yours, if you are prompt, at A REAL BARGAIN PRICE But quick action is necessary, as there are less than 2,000 sets made for the English market which we secured from an international publisher at a sacrifice, and we will not be able to fill orders at this price CITY OF after these sets are gone. Don’t fail, therefore, to send coupon today, and remember that the price $170 covers delivery charges at your door, THE STORIES, BALLADS AND POEMS THAT ESTAB- LISHED KIPLING'S REPUTATION AND MADE HIM THE IDOL OF THE ENGLISH READING PUBLIC e Deo ve of an English- »y many to be ay. Recessional— us stories, ads and essa s—Kiphng’s most fa: 1.70. Send Coupon Today BRUNSWICK SUBSCRIPTION CO. 449 Brunswick Bldg., New York City comicbooks.com