Judge, 1916-02-26 · page 28 of 28
Judge — February 26, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **Bull Durham tobacco advertisement**, not satire. The top image shows military officers examining what appears to be a map or battle plan, establishing a patriotic wartime context (likely WWI era, given the uniforms and reference to "Uncle Sam's fighting men"). The ad conflates smoking with military masculinity: "Bull" Durham supposedly gives smokers "vim, vigor, and dash" comparable to soldiers. It emphasizes "rolling your own" cigarettes as a manly, authentic practice versus manufactured ones. The text claims the Army uses this tobacco, leveraging patriotic association to market the product. The bull mascot reinforces masculine branding. **What's dated here:** The casual linking of cigarettes with military strength and health ("soothes the nerves"), plus the assumption that hand-rolling tobacco is inherently superior—both claims modern readers recognize as advertising manipulation rather than fact.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Get the Range of Smoking Satisfaction Roll “Bull” Durham into a cigarette and you have a smoke with all the vim, vigor, and dash of Uncle Sam's fighting men. That's why the American Army is an army of “Bull” Durham smokers. “Bull” puts snap into their action and “punch” into their systems. For a virile, lively, manly smoke, “roll your own” with “Bull.” GENUINE ‘BULL DURHAM SMOKING TOBACCO “Bull” Durham is the mildest of all tobaccos—a fragrant, mellow-sweet tobacco that soothes the nerves and brings the appy, contented feeling that comes from y thorough satisfaction. Made of the famous “bright” Virginia-North Carolina leaf,“Bull” has been the great American smoke for three gen- erations. ‘] here is no other tobacco like it. You “roll your own” with “Bull” and enjoy arealsmoke. THE AMERICAN TOBACCO COMPANY . comicbooks.com