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Judge, 1916-02-26 · page 26 of 28

Judge — February 26, 1916 — page 26: what you’re looking at

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Judge — February 26, 1916 — page 26: Judge, 1916-02-26

What you’re looking at

The dominant feature is a formal letter from President Woodrow Wilson (identifiable by the portrait and "THE WHITE HOUSE WASHINGTON" letterhead) addressed to the Associated Advertising Clubs of the World, dated October 11, 1915. Wilson endorses advertising as a positive force for business and society, stating that advertising "offers in all its phases" reliable information and serves the public interest. He praises the advertising industry's standards and methods. **The satire's point**: This page presents Wilson's endorsement of advertising as a prestigious, governmental stamp of approval—legitimizing what was then a relatively new and sometimes-suspect commercial practice. By featuring the President's formal message prominently in *Judge* (a satirical magazine), the editors appear to be celebrating this institutional validation of advertising, or possibly gently mocking how earnestly the advertising industry courted such official approval. The surrounding content—including ads for art instruction and humorous "Stories with Smiles"—anchors this as a typical magazine page of the era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Be An Artist AKE Money Drawing Comic Pictures. Let the world’s famous cartoonist, Eugene Zimmerman, spill a few ideas into your head. Get the Zim Book it’s chuck full of valuable suggestions. Price $1.00 postpaid. Bound in 3-4 Morocco. Satisfaction guar- anteed. Money back if book returned in ten days. vudress Zim Book vest 226 BRUNSWICK BUILDING NEW YORK President Wilson's Message Introducing the series of copy to Adverine Adversisng. by the Associated Advertising Guubs of the Works (Headquarters, I [SS ee on Advertising Contained in the following letter to the President of the Associated Advertising Clubs of the World Stories with Smiles What They Discussed—A literary club was organized by women in a suburb of Boston. For a while everything went along beautifully. One evening, while the Browns were having dinner, Mr. Brown asked: “Well, Inez, did you have a pleasant meeting at your club this afternoon? “Oh, yes, dear!” replied Mrs. Brown with great enthusiasm, “it was really a splendid meeting. About the best we have had, I think.” Indeed,” said the husband, who was not a firm believer in women’s clubs; “ what was the topic under discussion to-day?” Mrs. Brown couldn’t m to remember at first. Finally, however, she exclaimed triumphant. “Oh, yes, Premember! We discussed that brazen-looking woman with red hair that’s just moved in across the street, and Shake- speare.""—Philadelphia Ledger. Wisdom of Willy—Mother (angrily)— Why didn’t you come when I called you the first use I didn’t hear you till you called the third time. Mother—Now how could you know it was the third call unless you heard the other two? Willie—Easy enough, ma. I knew it was the third time ‘cause you sounded so mad.—Boston Transcript. Beauty in Distress—Received by a school teacher: “Dear Miss: I am very sorry to tell you something what happened the day before you went away. Sarah Slavinsky began to fight with me and I told her I do not want to fight with such tough. She wanted to fight because she had her friends with her. SI began to fight and Sarah Slavinsky gave me a punch in my nose so she put the bone out of its place so I am in the Hospital. 1 will come home Thursday. I am writing this letter stating what sort of girls we have in our club. I am writing this letter in a bad condition because I could hardly write this letter. [had to lay in bed and I had to hold my nose up, so I could hardly write this letter. Please excuse my writing. My mother said That if you would not stop that business that I can not come to club. It is very series. And Sarah Slavinsky was telling a lie that I was talking about Lillie and I am not afraid of all of them but if God will help me come out of the hospital I will give it to her. I will cripple her and my mother is going to watch her. I wish you have a very nice New Year party, but IT can not r » it. Yours truly, Yetta Levinson.” —New York Tribune. Not Superstitious—He—Are you su perstitious when thirteen persons sit down to the table at the same time? She—Well, not superstitious, but I am sometimes worried, if I have cooked only enough for ten.—Kansas City Star. An Afterthought—* What's the matter, Bobbie?” “Please, auntie, I don’t like my cake.” “Well, dear, don’t eat it “But, auntie, I have eaten it.”—Fads and Fanci comicbooks.com