Judge, 1915-11-27 · page 21 of 28
Judge — November 27, 1915 — page 21: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial satire. It's a Repetti confections ad placed in *Judge* magazine. The illustration shows two stylishly dressed women in 1920s fashion having a casual conversation, likely in a home setting with a cityscape visible through windows. The ad positions Repetti candies (specifically "Cordial Fruit"—chocolate-covered fruits) as a quality product for discerning consumers. The messaging appeals to social class and refinement: people of "quality" naturally specify Repetti. The ad encourages readers to eat candy "critically," emphasizing the real fruit and chocolate coating rather than viewing it as mere indulgence. For modern readers: this reflects early 20th-century advertising strategy—using aspirational imagery and appeals to taste/sophistication to market mass-produced goods. The three New York store locations suggest Repetti was a regional brand seeking broader distribution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
People who are most conscious of quality when buying confections naturally specify @ Have you ever, not just to be eating candy but as a real enjoyment, broken into a Repetti Cordial Fruit? Notice the large full grown Strawberry, or whatever it may be, the delightful combination of syrup and rich chocolate coating. Eat Repetti confections critically. It is on this basis that we like them judged. Should you have difficulty in obtaining from your dealer any of the various Repetti products, write us and we shall be pleased to see that you are supplied. New York Stores 30 West 34th Street Fifth Ave. and 42nd Street Standard Arcade