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Judge, 1915-11-13 · page 27 of 28

Judge — November 13, 1915 — page 27: what you’re looking at

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Judge — November 13, 1915 — page 27: Judge, 1915-11-13

What you’re looking at

This is primarily a **book advertisement**, not a cartoon, though it opens with rhetorical questions that frame a social critique. The ad uses a moral anxiety pitch common to early 20th-century parenting discourse: it warns that modern boys are being corrupted by cheap "juvenile best sellers" and that parents themselves have abandoned literary culture for materialism ("dollar chasing") and frivolous entertainment ("fox trotting, 'movie' gadding"). The text contrasts this against the wholesome adventure classics of **Robert Louis Stevenson** (*Treasure Island*, *Robinson Crusoe*, etc.), presented as building "forceful, robust manhood" and preserving "the character of an American gentleman." The subtext reflects anxiety about **modernization**—movies, consumerism, and changing leisure culture—threatening traditional masculine values. Stevenson's works are marketed as moral correctives: they contain adventure and danger but no "unclean thought," making them safe vessels for proper masculine development. The advertisement targets affluent parents during the Christmas season, offering a discounted six-volume set for $1.74 as a gift solution.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

rE feed & rE a A 4a Ef Fi URE “fet lal we In what direction is. he headed?— THAT BOY OF YOURS— Are You Going to Make a Real Man of Him? Are you attempting to nourish his mental life on the predigested food of the modern juvenile “best seller," or are you feeding him on the strong meat of the world’s greatest authors? —the deathless books that have stood the merciless test of time —creations of genius that fire the imagination—that have inspired boys and men to deeds of derring-do—that have created that generous freedom of spirit- that love of adventure which we are pleased to identify with the character of an American gentleman? And How About Yourself? Has the absorption of dollar chasing so warped your mental vision that your horizon is limited to the petty confines of trade?—In an age of fox trotting, “movie” gadding—have you forgotten the purer joys of an earlier day—the delicious thrills of those hours you spent as a boy huddled over the pages of Robinson Crusoe? Among all the great authors whose stories have instilled ideas of forceful, robust manhood— that have fascinated and inspired readers of all ages, from the growing boy to boys of a larger growth from 18 to 80, there is one who stands head and shoulders above them all— : Robert Louis Stevenson Another Brunswick Bargain. for PROMPT Buyers Over 250 Titles Novels Short Stories Essays, Poems 6 Cloth Binding Gold Decorations Large Clear Type $1:74 For the Set Entrancing Stories of Adventure, Mystery and Travel— Volumes of gold-belted sailors and bristling buccaneers, of piracy and hidden treasure, of shipwreck, of dark deeds on the lonely beaches of spice- scented isles in Southern Seas: swaggering blades and brawls, with glimpses of shady quarters of European capitals—if you love’ stories of the sort that will take you out of yourself—make you forget the humdrum 20th Century with its stale commonplace diversions—then you : will devour every one of these volumes of Robert Louis Stevenson from cover to cover. His men are men of But the closest scrutiny will fail to reveal an unclean thought or suggestive line anywhere in Stevenson. And\as a story teller Nature's own stamp — sudden and quick in quarrel mayhap, but men of the sort that appeal to manly men. Stevenson is a master of a style and art that defes imitation. Secure Your Set for Christmas NOW. AT A REAL BARGAIN PRICE There is no anniyergary occasion for which these volumes are not appro- priate as gifts. What would tickle your boy’ 's fancy more than “Treasure Island"? For the younger children there is the rare “A Child's Garden of Verses”, in which Stevenson catches the beautiful spirit of childhood in a way that no other author, save Dickens, has eyer approached. Whatever, in life or nature Stevenson touched, he described with a familiar realism that invested the creations of his fancy with the potency and charm of actuality. ORDER TODAY The complete set is only $1.74, delivered at your door—if you are prompt. , Brunswick Subscription Co., 449 Brunswick Bldg., New York City Enclosed find $1.74, in full payment for the six-volumesset of Stevenson. . Send books, carriage prepaid, to