Judge, 1915-11-13 · page 28 of 28
Judge — November 13, 1915 — page 28: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement**, not editorial satire or political commentary. It appears in Judge magazine promoting Murads, Turkish cigarettes priced at 15 cents. The ad uses testimonial marketing common in early 20th-century advertising: flattering quotes from unnamed "famous Americans," "European connoisseurs," and supposed "Turkish authorities" endorsing the product's quality. The imagery below (a stylized figure in formal dress with a top hat) evokes the luxury and sophistication the brand is attempting to associate with Turkish cigarettes. There is **no discernible political or social satire** here—this is straightforward product promotion leveraging exoticism and appeals to refinement. The comedic or satirical value Judge readers might have found likely relates to the overwrought language ("Really Too Delicious") rather than any deeper commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Some good things people say about MURADS, The Turkish Cigarette. A famous American described MURADS as “that delicious combination of Life and Sparkle”. A European connoisseur said, “No Crowned Head smokes a better cigarette than MURAD”. The greatest living Turkish authority on cigarettes, recently said of MURADS: “They are Really Too Delicious”. Your first Murad will convince you there is only one important thing to know about a cigarette—IS IT A MURAD? Male el highest Grade Tarhish AMagsayros Me inthe World comlichooks.