Judge — November 13, 1915 — page 26: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PACIFIC SYSTEM Self-Filling Fountain Pen You know these trade-marks through National Periodical Advertising RADE-MARKS aretheguides which enable the purchaser to repeat every satisfac- tory buying experience and to avoid the repeti- tion of every unsatisfac- tory buying experience. National advertising is the force which induces a great number of peo- ple to try a product— so that the economy of quantity production can be attained if the product gets general approval. The trade-mark is the thing which identifies a makerso that wecan re- peat—or avoid repeat- ing—the experience we have with his goods. National advertising is the thing which makes enoughof us use a prod- uct so that it can be produced economically and can be sold to us at a price much lowerthan the manufacturer would have to charge if he sold to only a few. These are the reasons why trade-marked, na- tionally advertised goods are so generally the best goods of their kindsandaresoldatsuch relatively low prices. Trade-marks and na- tional advertising,work- ing together, arethetwo most valuable public ser- vants in business today. Their whole tendency is to raise qualities and standardize them,while reducing prices and sta- bilizing them. J udge The Happy Medium MEMBER OF THE QUOIN CLUB THE NATIONAL PERIODICAL ASSOCIATION the mother hastily summoned the ay physician. She greeted him at the bers , “It doesn’t seem to be anything serious, doctor, but I do wih youd out what is the matter with Louise. The French maid left this morning, and there isn’t a soul in the house that can understand what the poor child says.”—Youth’s Com. panion. His Setter—‘I've just bought a setter,” said Blithers. “That's some coincidence—I’ 've just had one wished on me,” ” said Slithers. “Mine’s a Gordon,” said Blithers. “Mine’s a hired man,” said Slithers— Louisville Courier-Journal. Highly Recommended — Stranger — Have you a good hair tonic you can recom- men Druggist (prohibition town)—Here is some- thing that is spoken of very favorably by the people who have drunk it.—Topete Journal. Not That Sort—Helen—Do you love me, dear? Jack—Dearly, sweetheart. Helen—Would you die for me? Jack—No, my pet. Mine is an undying love. Philadel phit Ledger. Cause and Effect—Mrs. Casey—The doctor says ye hov appendikitis, Tim! Mr. Casey—Och, Norah, Norah! Whoy wor yeso foolish as to show him yer bank book?—Dallas News. Why He Wore It—She—Why did you wear that top-coat on a warm day like this? He—I expected you would wear your for furs and I didn’t want to be odd.—St. Louis Post-Dispatch. Vol. LXIX. November 13, 1915 No. 1778 upyright, 101s, by Lestie-Judge Company. Entered at the Bost rice, at New “York ‘as secooddas Cable address “Sudgark’ “Telephone 663% Madisoe Squan: Published weekly by LeslieJudge Company, Brunswick bat £25 filth Avenue, New York. a lepresentati al 'E, Rollauer, Treasurer. Groot E, Mamiltoa, Art Director. J. A. Waldron, Eéiter. ee SUBSCRIPTION RATES: 5.00 One year, or 52 numbers Six moaths, of ¢8 nun bers teen wee Payable i ia advance ty, draft 00 New York, os ‘The conten! in he tal card or by Teller NEMBERS: “Pre eeeat yer, 10 oe a 1914, 6, 10 center eet ats ele epcadeasin ia the Usits States, its ¢ Metco. To Cats saadian Provinces add 5 eorret postage: to all foreign countries add 81.00% yest. WESTERN, ADVERTI ING orricas Marquette Buildiog | | Chiesa OF NEW ENGLAND Abvertisine OFFICE: Tremont Building + + Bostos comichooks cons