Judge, 1915-01-16 · page 23 of 24
Judge — January 16, 1915 — page 23: what you’re looking at
What you’re looking at
This is not a cartoon but a subscription recruitment advertisement for *Leslie's Illustrated Weekly Newspaper*. The page uses patriotic imagery (an eagle with shield at top) and the famous "We Want You" recruitment rhetoric—echoing American military and civic appeals of the era. The ad targets wealthy, influential readers: bankers, business executives, lawyers, doctors, and prominent citizens. It emphasizes *quality over quantity* in readership, positioning *Leslie's* as essential for the nation's elite decision-makers. The magazine's appeal centers on its war coverage (likely referencing World War I, given the text's emphasis on "the great struggle abroad"), financial advice, and practical content on motoring, investment, and export opportunities. The General Manager's signature adds credibility and personal endorsement. The $5 annual subscription was expensive for the era, further targeting affluent readers. This reflects how magazines strategically cultivated prestige by courting influential subscribers rather than pursuing mass circulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pol & | ise ae We Want You We are not trying to break any records in the matter of subscriptions. The mere question of volume does not interest us—but we do want the greatest number of in- telligent, responsible readers, and to that end we bend our efforts. We want the banker, the broker, the city and state official—the type of business man who is listed in the Banker's Encyclopedia; merchants rated in Dun’s or Bradstreet’s; officials of corporations; professional men—lawyers listed in Martindale's; doctors and dentists in Polk’s Directories; people nationally or widely prominent; men of affairs and individuals of established standing and stability in their respective localities. Those are the sorts of subscribers we want—quality, not quantity—and if you are one of these responsible people, and are not already a regular subscriber, we want to add your name to the rated subscribers who constitute such a large proportion of Leslie’s circulation. We Want You— Because you stand for something in your community, and therefore Leslie’s stands for you—is published for you—not occasionally, but consistently, and all the time. With a just appreciation of the public's interest in the war, Leslie’s prints page upon page of stirring, original photographs and drawings of the great struggle abroad. Leslie's is essentially an illustrated newspaper and in its pages you get a// the war news, but you get this news in pictures, p/us— Jasper’s sound advice on investment—advice so valuable and sought for, that hundreds of people have written to him this year for specific information. How to protect life and property; unbiased life and fire insurance advice. How will legislation affect your interests?p—"“Watching the Nation’s Business” is a regular weekly department. Motoring—the sport and business of millions—is covered twice a month by Harold W. Slauson, an able mechanical engineer who devotes all his time to solving motor problems for Leslie’s readers; thousands of them have already availed themselves of this service. Leslie's Export Department, under the direction of Dr. W. E. Aughinbaugh, provides information as to the opportunities in South America and elsewhere—relia- ble information given by a man who has made thirty-six trips across the Line. These and many other special features are a few reasons why every responsible business and professional man should read Leslie's. General Manager. e 9 Leslie's Illustrated Weekly Newspaper By the year $5.00 Member Audit Bureau of Circulations comicbooks.com